Google expands its list of local advertising codes
Google is giving advertisers more guidance on regional advertising rules across six international markets.
Topic: Emotional self-regulation
Yahoo Search Data Retention Goes From 90 Days To 18 Months
As the privacy screws tighten in the US and Europe, Yahoo is doing something surprising: extending the time it holds on to personal search records. In 2008 Yahoo decided to retain search records for only three months. Yahoo thus became the most “progressive” of the major search sites with its compressed data-retention policy. Now Yahoo […]
Goodbye “Ads By Google” & Hello “AdChoices” As Google’s Backs Industry Label Effort
Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the “AdChoices” label to date, giving significant momentum to […]
Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings
Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I’m talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google. The […]
AT&T Secretly ‘In Bed’ With BT Firm?
AT&T which has publicly advocated on behalf of relatively stringent rules and opt-in requirements around behavioral targeting (BT) appears to have been working with BT firm Audience Science (formerly Revenue Science). Wendy Davis at MediaPost has written two related stories on the issue. Here’s her summary of the apparent contradiction between AT&T’s public position and […]