Almost 20 SEOs have come together to take a stab at deciphering how Google News ranks articles. The result of their collaboration is a survey that’s now been published at GoogleNewsRankingFactors.com. The survey tackles issues such as on-page factors (keyword usage in headlines, keyword usage in page titles, etc.), off-page factors like inbound links from […]
Later this year, Bing search will take on a new platform: the Xbox entertainment/gaming console. And to prove that it’s all cutting edge stuff in the gamers’ world, Bing will be offering a voice-based search engine (in addition to a traditional text/type-based search) to help users find games, movies and TV shows, music and other […]
It’s only been 48 hours since Google expanded the Panda/Farmer update to all English language searches outside the US, and we’re already seeing reports about who the early winners and losers are. In some cases, the names are familiar if you followed the original reports when the algorithm change first hit in the US in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google Favoritism In Search Results, Eric Schmidt Steps Down & More The idea that Google might be favoring its own properties and content in search results was a […]
Football fans have probably already seen plenty of Bing advertising across various sports. And as the Super Bowl approaches, you’re going to see more: Bing and ESPN have just announced a new partnership that involves two pre-Super Bowl promotions: A new feature called “I Am A Champion” that begins airing this week on SportsCenter and […]
Today in his Consumer Electronics Show keynote, Microsoft CEO Steve Ballmer declared that Xbox is no longer a gaming device but an entertainment hub. And Windows will be everywhere, from your TV through Xbox, to your phone via Windows Phone 7, and on PCs of any type, especially through a forthcoming version of “Windows On […]
The end of the year is the time when people feel more free to make wacky statements and dubious predictions. Whether it’s the season, too many rich desserts or the additional alcohol people consume it’s not clear. But one such prediction is that Google might seek to become a full-fledged phone company in 2011. Having […]
Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves to be “right” in various ways. A Chrome Web Store has also launched to allow an easier way to run web apps within the Chrome browser itself.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches AdWords Help Site For Small Business Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords […]
Update: Google has confirmed that this is a ranking/UI change. See statement below. Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered our questions about it yet. What’s “it”? As Malcolm Coles describes in a blog post today, Google is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Helps LeBron James Make His Decision On Live TV Once again taking advantage of top trends in pop culture and social search, Bing.com is hoping to shoot and score a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sues To Stop Online Scams Using Its Name Google is fighting back against the get-rich-quick and work-from-home scams that use its name. The company says it’s suing to stop what […]
The search engines have been publishing their “Top Searches” lists for 2009, so far I’ve collected lists from Bing , Yahoo!, and Google. Other sites posting “top” searches are ESPN, Snopes, and my favorite, Yahoo’s Top Video’s (warning: time killer!). I set my alerts to catch these lists because they spark ideas for link bait and content development […]
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
It’s Yahoo Investor Day, where Yahoo is briefing institutional investors and financial analysts on the company. I’m here for the morning portion, and I’ll be live blogging out of it. You can also watch the live web cast here. Bartz Welcomes Carol Bartz, CEO, on stage. Saying thing they have great opportunity. Lots to fix. […]
I will be living blogging Yahoo’s product call, so please check back here for frequent updates. 2:00pm: Title of the introductory slide is “Connecting You To What Matters Most”. 2:04pm: Still waiting to begin, not sure what the delay is. 2:06pm: The conference room manager said she is still trying to find the presenter, if […]
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the […]
Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users. The beta is opening to select advertisers at first but will be expanded in the upcoming months. Brad Bender, Google’s Product Manager in […]
Nielsen Research came out with interesting statistics on overall video consumption last week indicating that total TV consumption reached record levels when considering traditional broadcast video, time shifted video, web video and mobile video. This seems to fly in the face of the predictions that online video is cannibalizing the traditional business model. The web […]
Okay, so it’s not curing polio or splitting the atom, but winning my fantasy football league this year was a fairly rewarding experience. Week after week, I racked up the points and left my circle of friends in the dust. My secret? Search marketing training.
I’m generally not given to hyperbole or breathless enthusiasm when writing about a new search service. Quite the opposite, in fact—over the decade I’ve covered search I’ve seen so many so-called “radically new” approaches that are simply updates or spins on existing technologies that I’ve grown a bit jaded. But not after seeing a demo […]
The Olympics are now officially under way. One of the unofficial competitions is among the search engines and companion sites to offer scores, updates and coverage of the games. Below is a roundup of where you can keep track of the medal count and watch your favorite action online.
Google has launched Google Ad Planner as an invite-only beta. It’s designed to allow advertisers to identify sites with demographics they’re interested in — even sites that aren’t part of Google’s advertising network.
As SS Yahoo appears to be sinking, let me be the contrarian about her future. I admit, I find it as hard to believe as anyone that Yahoo has much life left in it after all the executive departures this week, plus the latest news of Delicious founder Joshua Schacter going. But since Yahoo’s leadership […]