GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year.
Topic: Fledge
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.
Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
Google AdSense FLEDGE API testing delayed until September
The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites.
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all
Google pushes back FLoC testing to Q1 2022
Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year.
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
Google Ads will soon block ad targeting based on age, gender or interests of people under 18
In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.
It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief
Plus, Facebook bans researchers looking into political ads
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open meetings.
Why the FTC didn’t sue Google in 2013; Wednesday’s daily brief
Plus, everything we know about FLoC, and some good ole marketing humor.
FLoC is coming — Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.