Ask The Paid Search Reps Presentations from SMX West, March 2011 Google has famously written that to be a paid search advertiser, “all that’s needed is five minutes and a credit card.” While technically true, anyone who’s embarked on even a basic paid search campaign knows that you need to spend a lot of time, […]
Ask The Paid Search Reps Presentations from SMX East, October 2010 Google has famously written that to be a paid search advertiser, “all that’s needed is five minutes and a credit card.” While technically true, anyone who’s embarked on even a basic paid search campaign knows that you need to spend a lot of time, […]
So, a bold statement: Attribution’s time is here. I’m totally drinking the koolaid, and it’s delicious. Easy for me to say, right? I work with top-tier clients who “get it.” For the most part, they understand the value of planning, budgeting and measuring every marketing touchpoint with specificity and efficiency. That said, I have heard […]
In this session, representatives from the major search ad networks take questions from the audience about paid search. Click the play button to listen to this podcast. [audio:https://searchengineland.com/audio_assets/west09/AskThePaidSearchReps.mp3] Moderator: Misty Locke, President and Co-Founder, Range Online Media Speakers: Brian Boland, Director, adCenter, MicrosoftZ Patrizio Spagnoletto, Senior Director, Yahoo! Search Marketing, Yahoo! Frederick Vallaeys, Google AdWords […]