Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News launches PubHub, a portal for news publishers to submit their sitesJun 7, 2016 by Barry Schwartz Bing News has launched their Bing News PubHub, a place to submit your […]
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords. A script for getting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google displaying gas prices in the local 3-packApr 13, 2016 by Barry Schwartz Now you can get the prices for filling up your tank in the Google results when searching for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to boost mobile-friendly algorithm this MayMar 16, 2016 by Barry Schwartz Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. 6 strategies to build links for your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Quick Wins To Beat The SEO Waiting Game Feb 17, 2016 by Dan Bagby Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console Adds AMP Error Report Jan 20, 2016 by Barry Schwartz A new report was added to the Google Search Console under the Search Appearance tab for AMP errors. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Land’s Top 10 News Stories Of 2015: Google’s Quality Update, Mobilegeddon, RankBrain & More Dec 23, 2015 by Matt McGee Our annual year-in-review coverage starts with a look at […]
From new deals to more data to audiences, 2015 was packed with PPC changes.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Google Patents You Need To Know About In 2016Nov 25, 2015 by Pratik Dholakiya Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updating Segmentation Reporting: Call For Early TestersOct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature New version also includes at-a-glance Popular Now content on Apple Watch and easier access to […]
Update does not affect ad auction or ad serving processes.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wywy Lets Advertisers Sync Search Bidding With Television Campaigns eHealth.com is first to boost Google AdWords bids in the minutes after commercials air. Google Now Indexing 466% More Tweets, Still Favoring […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gay Pride Month Gets Google’s Support With Rainbow-Colored Images For LGBT Searches For the month of June, LGBT-related search terms will deliver a Google results page with a rainbow-colored heart and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Give Yourself A Grade In AdWords Columnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance. Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused The most […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Announcing “The Landy Awards” Presented By Search Engine Land Search Marketing Industry Awards Program Launches To “Celebrate The Power Of Search” – Recognizing Excellence In SEO & SEM, Profits To Benefit […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Loses Market Share As Some Firefox Users Return To Google Yahoo gives Google back some of the gains won after Firefox deal. B2B Marketing Automation Platforms 2015: New Market Intelligence […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: See All Of The New Google AdWords Updates On One Web Page Google creates a new page that acts as a release notes document for showing advertisers the latest updates and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index European privacy regulators continue to push for an extension of The Right to Be Forgotten (RTBF) to the entire […]
Still trying to figure out real world, practical applications for Scripts? This post is for you.
Using MCC Scripts and Google Sheets for powerful optimization. Plus the "hidden" gem in the Bidding by Weather script.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder of […]
A primer on the fundamentals of Google AdWords scripts.
Advertisers can segment metrics at the campaign and ad group levels.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Proven Ways To Write Ads That Deliver More Conversions Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid […]
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time suck of customization and troubleshooting. To solve this problem, Optmyzr launched Enhanced […]
There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping Campaigns faster, Optmyzr has launched a tool called the […]
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Client Center) accounts means users can now get the benefits of automation across […]
Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement […]
In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough rate, ad relevance, and landing page experience”. Google is quick […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have […]
Ask The Paid Search Reps Presentations from SMX East – NYC, NY, September 2011 Google has famously written that to be a paid search advertiser, "all that’s needed is five minutes and a credit card." While technically true, anyone who’s embarked on even a basic paid search campaign knows that you need to spend a […]
Best Practices with AdWords Presentations from SMX East – NYC, NY, September 2011 As Google continues it’s amazing pace of updates and enhancements to AdWords, it means that paid search marketers need to work just as hard to keep up. Last year’s best practices are being trumped with newer, more powerful best practices. Come to […]
Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter Presentations from SMX Advanced, June 2011 Google (and now Microsoft) place enormous emphasis on Quality Score, a formula that determines both the display position and ultimate cost of ads. Much has been written about Quality Score, but this session goes beyond common lore, and […]