How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
Topic: Frederick Vallaeys
Creating better ads in a world with only RSAs
Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.
Google makes offline conversion tracking easier with Enhanced Conversions for Leads
The new method can be configured entirely from your Google Ads account instead of your CRM.
4 things to beware of with Google’s Performance Max automated campaigns
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
4 ways to optimize your responsive search ads
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they're forced to make the switch.
Meet your Search Engine Land Awards Search Marketers of the Year
Not only have these marketers exceeded expectations in every way, but they've focused on giving back to their companies, departments, and communities.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products.
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open meetings.
Passage based rankings, core web vitals and responsive search ads; Friday’s daily brief
I hope you like SEO rants...
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
The Auction Insights Visualizer can turn your data tables into useful charts
The free, third-party tool can help you better understand how competitor behavior has changed over time.
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search format.
Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns.
Automation layering is driving PPC so get onboard in 2020
This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
Pro Tip: A look back at some notable tips from our Paid Search community in 2019
Here are 5 tips from our PPC community we think are worth a second look.
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape.
New trade group Paid Search Association launches with exclusive PPC focus
Trusted education and career development will be two of its primary functions.
Prepare to say goodbye to average position in Google Ads on September 30
Update any scripts, rules and reporting and look to Google's new position metrics.
PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."
Google Ads to sunset average position reporting metric later this year
Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shares tips for success in Google News search resultsJan 17, 2019 by Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Get proven SEO & […]
Learn how one startup doubled CPL and saved money
In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.
Year in Review: Top 10 expert PPC columns of 2018
Here's a roundup of the most read paid search columns this year.
SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing YouTube movie trailer videos in ads on Google.comNov 8, 2018 by Ginny Marvin The videos appear in a carousel ad unit. Google Search Console experiments with domain propertiesNov 8, […]
Spend less and get more with SEM targeting
During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help advertisers find efficiencies.
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The impact of ‘close variants’ in exact match typesOct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Bing Ads […]
SearchCap: Google admits bad EU search experience, SEO table stakes, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO table stakes? (Hint: No!) Sep 13, 2018 by Simon Heseltine Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes […]
SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Play ‘Brand Offense’ to win at search Sep 12, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer […]
Google’s latest close variants change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants.
SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as […]
SearchCap: Google launches Google Dataset Search, insider look at SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
Search Cap: Google Ads Overview page changes, GSC updates, Bing WMT & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page Aug 30, 2018 by Ginny Marvin Make quick changes on the fly from several […]