Google AdSense to change how it counts impressions: Begin-to-Render
This change is happening on February 17, 2027 and will result in a change in total impressions.
Topic: Google Ad Manager
Google launches AI agent for Ad Manager
Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.
Google AdSense removes browser back button trigger for vignette ads
This is due to the new Google search penalty for back button hijacking.
Google launches developer hub for ads and measurement tools
Google’s new developer hub simplifies access to tools for automation, tracking and scalable campaign management.
Google Ads status dashboard flags Ad Manager reporting issue
Advertisers may see reporting discrepancies in Google Ad Manager, affecting how they track performance and optimize campaigns.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
Google scraps unified pricing rules in Ad Manager after antitrust pressure
Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions.
Google offers a “less disruptive” fix to EU ad-tech showdown
Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.
Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control
Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.
Google warns DOJ ad-tech remedies would hurt publishers, advertisers
The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.
Google launches Offerwall, a customizable content access tool for publishers
Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.
Google Ads Manager data issue under investigation
Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting report accuracy for that period.
U.S. pushes for Google ad business breakup
A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.
Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
Google Ad Manager, Campaign Manager 360 hit by disruptions
Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.
Google boosts curation capabilities for Ad Agencies
Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.
Google adds ad inventory curation, programmatic tools for agencies
Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.
Google releases Ad Manager API v202408
Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google investigating Ad Manager Reach report error
Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Google investigating widespread issue impacting Ad Manager
Google expects to resolve the issue for all users in the near future but has not provided a specific timeframe for the fix.
Reminder – Google is updating ad-serving requirements in the UK and Europe
If your campaigns in these regions don't meet the updated criteria, Google may stop serving your ads.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
Google launches new Ad Review Center for AdSense Ad Manager and AdMob
The platform features five major changes aimed at improving the user experience for advertisers.
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Google expands media buying with real-time bidding integrations
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
UK publishers sue Google for $4.2 billion in lost ad revenue
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
Google to offer publisher first-party cookie support
The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.
2 new Google Display & Video 360 audience solutions
At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
New Google issue may affect ad serving
Yet another potential outage for Google, this time affecting certain ads from delivering.
More Google Ad incidents and issues
Hot Google Ad outages in your area
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Google has updated its Traffic Quality site with new text and policy visuals
One example of invalid traffic is the use of deceptive elements on a web page in a way that a user is tricked into clicking on an ad that they didn't expect to click on.