Google investigating Ad Manager Reach report error

Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.

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Google is investigating an issue causing incomplete data in Ad Manager Reach reports.

Ad Manager Reach reports with dynamic date ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed date ranges with start or end dates beyond March 20, 2024, will include incomplete reach reporting data for any Orders or Line items still actively delivering beyond March 20.

Why we care. Affected users are able to access Google Ad Manager but may not have access to the most recent data.

When will the problem be fixed? Google said it will provide an update at 5pm ET on April 1 with more information about this problem.

When did the issue start? Google confirmed that the incident began at 5.55pm ET on March 29.

What Google is saying. Google said in a statement:

  • “The ‘Estimated Total Unique Visitors’ Reach report metric is unaffected by this issue and can be used as an interim workaround.”
  • “This metric represents the total unique users, similar to ‘Total unique visitors’, but instead provides an estimate of unique visitors in order to report an estimated reach for as many rows as possible.”

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Deep dive. Read Google’s announcement in full for more information.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Nicola Agius
Nicola Agius was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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