Google Revenue Verification Report confirms buyer, publisher ad spend
The new report is a way for ad buyers to confirm that no hidden fees will be taken from their gross revenue, without compromising privacy.
Topic: Google Ad Manager
Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
Google Analytics 4 integration now available for Ads Manager
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.
Google offers to show ad rivals on YouTube
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
Google releases several Ads Manager updates
The updates cover new features and updates around reporting, network settings, and inventory.
Google launches video health tools to help publisher monetization
A handful of automated tools from Google will help publishers get a better view of their video inventory.
Google launches new way for publishers to use first-party data to enhance targeted advertising
First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).
Google updates AdSense Policy center look, adds new feature updates for advertisers
The announcement also indicates that upcoming features include "enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly."
Google AdSense moves to a first-price auction model
By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid.
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Google Web Stories ads now available via Display Network
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
Ad Network Recommendations
If you’re looking for ad network recommendations then look no further than this helpful list we have tested for your convenience. The below ad networks have all been tried and tested on The Online Advertising Guide itself. We can honestly say that each of these is great in its own way. As we continue to […]
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile.
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."
5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant's advertising trend.
Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Ad revenues were $33.9 billion in the third quarter of 2019.
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers.
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
Google announces ads updates for app developers at Google I/O
Google says 94 billion apps were downloaded from Google Play last year.
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
Publishers are being asked to manage the consent process on behalf of Google.
Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
SearchCap: Google Insights Engine Project, Instant AMP label & Google Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google test surfaces user data for publishers as part of new Insights Engine ProjectOct 4, 2017 by Ginny Marvin Several new initiatives are aimed at bringing machine learning into publisher products […]
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Advanced Setup
Once you’ve got your ad network tags working on your site, you have done the hard part. There are many more things you can do in terms of having a more advanced setup, but these should wait. Don’t jump into adding anything new until you are sure that your initial setup is working fine – […]
SearchCap: The Day In Search, July 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobilizes Place Pages for Android Devices Today Google announced upgraded Maps for Android, with the addition of a new mobile version of Places (not to be confused with the Android […]
SearchCap: The Day In Search, February 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Short Vs. Long Tail: Which Search Queries Perform Best? The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but […]
Google To Drop Ad Manager For DoubleClick For Publishers
Google announced that the almost two year old Google Ad Manager is ultimately going to be replaced by DoubleClick for Publishers (DFP). Google explained: DFP comes in two flavors, tailored for different publishers’ needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. […]
Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting
Imagine that you fired up your computer and found that a bunch of your programs no longer worked, because behind the scenes, the operating system had been upgraded without any backwards compatibility. That’s what happened this week with Google. Some things that were working just fine now are broken, because Google isn’t being backwards compatible. […]
Yahoo’s Senior VP, Tim Cadogan, Leaves Yahoo For OpenX; Google Ad Manager Competitor
Kara Swisher reports that Yahoo’s former senior vice president, Tim Cadogan, is taking the CEO post at OpenX (formerly OpenAds, formerly PHPAdsNew). Cadogan has been with Yahoo for five years and before that was at GoTo.com. He was the senior vice president for ad products and was instrumental in the Yahoo Panama launch. Cadogan was […]
Google Ad Manager Targets Medium-Sized Publishers, Seeks Broader AdSense Distribution
Google’s new Ad Manager (currently in a limited beta) is a free ad serving platform directed toward small and medium-sized publishers that don’t need a complex, customizable solution such as DoubleClick’s DART platform (which Google just acquired). It’s a product for the broad, middle market intended to bring both greater simplicity but also more control […]