Google rolls out brand restriction settings to all advertisers
Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
Topic: Google AI
Google Marketing Live 2023: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
Google Ads lets you create campaigns using conversational AI
Google AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience.
Google Ads will create AI-powered assets that target search queries
Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.
Google PMax adds generative AI to create text assets, images
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
3 new enhancements for YouTube Shorts
The new features are being announced at the IABFronts conference this week.
Why a Google search revolution never happened
Google had a 'revolutionary' chatbot ready two years ago. Now, it's slowly rushing to put AI into more products. What happened?
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
Welcome BERT: Google’s latest search algorithm to better understand natural language
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.
Google Would Like You To Buy Products Using Voice Search
Google's next frontier is conversational shopping, which would allow you to buy products without the click of a button.