Avinash Kaushik shares secret sauce for measuring Super Bowl ads
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
Submitting press releases in hopes of gaining search traffic has long been an SEO tactic. But now Business Wire — one of Warren Buffett’s Berkshire Hathaway companies — has been granted a patent over it. That’s pretty nuts. SEOing Press Releases, Patented! Yousaf Sekander over at ElevateLocal spotted the news and has his own write-up […]
If you’ve been hoping that someone’s search engine would turn into a social network, today is your lucky day. Sure, Google and Bing have been making search results more social, and Bing shows Facebook “likes” in its search results, and Google has its +1 button experiment … but that’s nothing compared to what Blekko is […]
Day two of SES Chicago 2009 is just about complete. Here is some of the live blog coverage from today. I may add to this coverage later on today, but if you spot anything I missed, feel free to comment with links. Igniting Viral Campaigns, BruceClay.com PR, Social, Search, Now & The Next 5 Years, […]
The first day of SES Chicago 2009 is now just about complete. Below is some of the live blog coverage of the conference that I found throughout the day. Customer Insights via Search Engine Tools from SES Chicago ’09, Search Engine Roundtable Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? from SES Chicago […]
It’s Search Engine Strategies San Jose next week. For Chris Sherman and I, it’s our swan song. This is the last SES event that either of us will program, with our search marketing conference efforts going forward focused on our own Search Marketing Expo (SMX) events. But we’ve put our all into making the last […]
American journalists and news reporters never reveal their sources. Google News follows suit, nowhere providing a list of the more than 4,500 English language news sources it claims to track. However, Henk van Ess, an investigative journalist from the Netherlands, offers a service that reveals the names of 1,256 news sources used by Google News […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Greg Jarboe reports Yahoo has added images and videos to the top of some of the Yahoo News search results. For example a search on apple options returns both image news results and video news results at the top of the news search page.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
I’ve often written about how Google News comes under far more criticism and attention than its apparent usage as a news resource, considering other sites like Yahoo News have more traffic. Is Google News the Tail Wagging the News Search Dog? from Greg Jarboe at Search Engine Watch tries to understand the Google News obsession.
I wanted to make some time and dive deep into the issue of why all those top search terms from the various search engines don’t match. Others have thankfully been doing that. The short answer, as I’ve written before, is that they are all heavily filtered. That’s why you don’t see popular terms like […]