Last updated May 2023 Use our inventory forecaster to predict your likeliest results next month, as well as what likely scenarios look like. (It also works with revenue). If your results are increasing, expect them to keep going up. If they are decreasing, expect them to keep going down. Inventory Forecasting For Publishers As a […]
Use this TikTok CPM Calculator to determine how much ads cost to place on TikTok. CPM is the price per 1,000 ad impressions (an ad impression is a single time an ad is shown on TikTok). When using the Reach objective in TikTok you are charged on a CPM basis. As TikTok is a powerful […]
Use this YouTube CPM Calculator to work out how much advertisers are paying (or need to pay) to place ads on YouTube videos. CPM is the price per 1,000 ad impressions. An ad impression is a single time an ad is shown on YouTube (whether within the video or on the page with it). Each […]
One of the easiest things to trip up on in digital marketing is the word “Impression” because it can mean so many things. It always means *roughly* the same thing, but *roughly* doesn’t cut it if you are serious about what you are doing. A Page Impression is different from an Ad Impression, which is […]
by Abhik Shome If you have ever tried your hand at running a digital marketing campaign, it is vital that you learn about the importance of advertising metrics. Whether you are planning social media posts, running display or search ads, or even blogging, understanding advertising metrics can help you improve your performance dramatically. So What […]
We have provided two useful calculators below to work out your Viewability Rate as well as the number of Viewable Impressions you will have for any given Viewability Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. Viewability Rate Calculators: if you know how many viewable impressions vs measured […]
Use this CPM Calculator to calculate the CPM of your campaigns. CPM is the price per 1,000 impressions. Our Cost Per Thousand calculator will also help you work out the number of ad impressions or the cost you would need to hit a specific CPM. Feel free to experiment with different scenarios in order to […]
When should I be buying ads on a CPM basis? The simple answer is: when you have enough time to shop around. Buying ads on a CPM basis may seem like a bad idea for most ad buys, as it intuitively makes sense to only pay when someone clicks on your ad, or when someone […]
When should I be selling ads on a CPM basis? The simple answer is: if you are getting a reasonable amount of money for your inventory. Selling ads on a CPM basis is advantageous to website owners as you can then guarantee the revenue for a certain amount of ad impressions. It makes sense to […]
CPM is an ad pricing model used to buy advertising space, most commonly for display advertising or paid social. It is the amount an advertiser pays per 1,000 ad impressions. Typically for this ad pricing model, a specific amount of ad impressions is booked at a set CPM price (rather than working on a pay-as-you-go […]
Dealing with ad networks that contact you out of the blue can be confusing. Online advertising unsurprisingly uses an intense amount of jargon, of which we have tried to use as little as possible when explaining it (and we apologise that we haven’t been able to get rid of it entirely!). It’s basically harmless up […]
Fill Rate means the number of ad impressions that actually deliver ads out of the times an ad was requested by an ad server. It can be used to measure any situation where an attempt is being made to place ads on the internet, for example: The number of placements on a website that successfully […]