Selling SEO or AI services? Your sales team needs more than a pitch deck
When sales is rewarded for closing deals and delivery is judged on results, unrealistic SEO and AI promises become almost inevitable.
Topic: Incentive program
SearchPerks – Microsoft’s New Prizes For Searches Program
Microsoft’s Live Search Cashback program has failed to grow the company’s search traffic significantly (as I expected), so now it’s try again time. Out officially today is SearchPerks, a program designed to be easier to use and more broadly targeted than Cashback.
Microsoft’s $1 Million Guarantee Program To Win Searchers
Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per […]