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    Apple’s Siri gets first major redesign in years

    Plus there is a new Apple Translate app that is private and on-device.

    Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not overtake the whole screen, instead it shows a Siri logo at the bottom of the screen. This new interface will launch in iOS 14.

    What the new Siri looks like. Here is a screenshot shown during the Apple WWDC virtual event Monday of the new Siri interface when activated in the new iOS 14. Notice, it no longer takes over the whole screen. All you see is an animated Siri circle logo at the bottom of the screen:

    Siri Update 1

    The old/current interface. Here is how Siri looks now, in iOS 13.

    Siri Old

    Siri has grown. Apple said that Siri handles 25 billion requests per month. Plus, Apple said that Siri now has twenty-times more facts than it did only three-years ago.

    New translate app. Also, Apple announced a new Translate app. It is similar to the Google Translate app but something Apple is first getting into. Apple’s Translate app will launch supporting 11 languages including English, Mandarin Chinese, French, German, Spanish, Italian, Japanese, Korean, Arabic, Portuguese and Russian.

    The translate app works offline and the conversations are private, Apple said.

    What it looks like. This is what the interface looks like:

    Translate Apple

    Conversation mode. Also, with this new translate app is “conversation mode.” You turn the phone in landscape orientation and and it moves into conversation mode. It shows you side by side the conversation you are having with someone in different languages. And yes, it auto detects the language.

    Translate Conversations

    Why we care. Siri is the default voice assistant on iOS devices, Apple computers and also on CarPlay, which is on 97-percent of the new vehicles sold in the US and on over 80-percent of vehicles sold globally, Apple said. Siri is a popular interface for searching, but has lacked innovation and is not as powerful as Google. This redesign hopefully points to further Siri product investment and improvements by Apple.


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    About the Author

    Barry Schwartz

    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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