Schema usage up 4x among top ranking ecommerce sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
Topic: JCPenney
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
The return of retail stores: If you reopen will they come?
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores.
Are These The Winners & Losers Of Google Mobilegeddon?
Was Reddit the biggest loser? Early results say yes, while TV Tropes and Entertainment Tonight are seen as winners.
Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few […]
New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals
AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing […]
All Sales & No Service: Google’s Small Business Priorities Are All Messed Up
Google is, again, wiping the egg off of its company face this week after the New York Times exposed yet another way in which some users are manipulating Google Places to the detriment of unsuspecting small/local business owners. The latest issue involves unscrupulous individuals/companies marking other businesses as closed in Google Places. It’s a process […]
What The Link Value Economy Hath Wrought
It’s often said that paid links have created a false economy. As someone who has admittedly purchased links and contributed to that, I would definitely have to agree. I’ve caught loads of heck for buying links and there have been recent high-profile slaps for sites caught buying links, but what isn’t often discussed is the […]
New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google
Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation […]