This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
Topic: Jonathan E Hochman
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
This day in search marketing history: January 9
AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more.
SearchCap: Google Search Console update, Bing Ads bot & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console expands reports for property setsDec 12, 2016 by Barry Schwartz Google’s property set feature in the Google Search Console just got way more useful. Bing Ads is building […]
Ad Blocking: Where Do We Go From Here? A PPC Agency View
The recent debate around ad blocking, sparked by the release of Apple's iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and agency owner Pauline Jakober weighs in.
SearchCap: The Day In Search, October 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. […]
Google Launches Fix To Stop Mugshot Sites From Ranking: Google’s MugShot Algorithm
On Thursday, Google released yet another algorithm update, no – not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results. In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot Extortion Racket. That story, according to Google’s […]
SMX Advanced 2012: Breaking The Speed Limit: Faster Sites Win!
Breaking The Speed Limit: Faster Sites Win! Presentations from SMX Advanced, June 2012 Faster sites win in more ways than just rankings. Search engines can crawl (and index) more pages as server-side speed increases and user engagement (including most importantly, conversion!) increases as client-side speed (and perceived loading time) increases. Learn about hidden tricks you […]
SMX West 2011 Slide Video: What’s Really Important for Technical SEO?
What’s Really Important for Technical SEO? Presentations from SMX West, March 2011 How do you prioritize improvements to technical architecture? What will make the biggest impact? Is it really all that important to speed up client-side page load times? Server side load times? Change your IIS configuration to stop generating those default.aspx pages and case-insensitive […]
Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked
After two years and nearly $20,000 of her own money, Rhea Drysdale forced the USPTO to reject an attempt to trademark the term.
How Wikipedia Turned PPC / Paid Search Into SEM
What’s search engine marketing? If you ask Wikipedia, it’s currently defined as the act of buying listings on search engines. That’s not how SEM started out being defined. It’s still not how I define it, though that might change, as my Does SEM = SEO + CPC Still Add Up? article explains. But in this […]
Google Cash Scams Targeted By “White Knight” SEOs
A group of search engine optimizers have their sights set on Google Cash. No, they’re not trying to make money off that keyword or the product it represents; they’re trying to influence the natural search results to tell the public that it’s a scam. Google Cash — also known as Google Treasure Chest and Google […]
Michael Jackson’s Death: An Inside Look At How Google, Yahoo, & Bing Handled An Extraordinary Day In Search
An extraordinary day of breaking news on Thursday led to record-breaking traffic spikes as people searched online for information about the deaths of Farrah Fawcett and, especially, Michael Jackson. And just like their counterparts in traditional media, the news divisions of Google, Yahoo, and Bing responded with sometimes extraordinary measures to ensure they were giving […]
Losing Hope With Yahoo, After Watching The Paid Search Division Stumble
Come and get us, Microsoft. That might as well be what Yahoo’s search ad division — Yahoo Search Marketing — is doing with its action of changing advertiser accounts without asking first. Part of Yahoo’s long-standing problem has been that it generates less advertising revenue per ad than Google. The Panama upgrade that came out […]
SearchCap: The Day In Search, June 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Microsoft Announces adCenter Desktop Beta During SMX Advanced Keynote
Kevin Johnson, President of Microsoft’s Platform & Services Division, announced the release of the adCenter Desktop Beta during an SMX Advanced keynote speech today. The software application allows advertisers to create, optimize, and manage online campaigns with Microsoft. Previously advertisers were required to manage their campaigns through a web interface, a relatively less efficient means, […]
Preview: Search Engine Land’s SMX Social Media Marketing Conference
Last year in New York, Search Engine Land held its first SMX Social Media Marketing conference. I’ve been organizing conferences for nearly 10 years now, and this one was exceptional, if I say so myself. Every speaker blew me away with great ideas on how to tap into social media to drive traffic and help […]
Live Blogging: SMX Social Media – Wikipedia, Yahoo Answers & Answer Sharing
Vanessa Fox had to catch a plane, so I decided to copy Tamar Weinberg’s coverage from the Search Engine Roundtable. It’s the fourth session of the second day of SMX Social Media and it’s all about Wikipedia.
The SEO Value Of Featured Pictures At Wikipedia
My last article about Wikipedia—An Untapped SEO Opportunity: Image Link Love From Wikipedia—prompted an Orwellian mantra: instead of “four legs good, two legs bad,” people have started saying “images good, text bad” and wondering why the difference. The short answer is the Wikimedia Foundation created a white hat opportunity for SEO to generate outgoing links […]
Black-Hat SEOs Are Worthless, Shady Criminals
Black hat, white hat, blue hat, new hat… why should anyone care which color hat any search engine optimization (SEO) professional labels him- or herself? This was a question presented to me by one of my colleagues, Bill Slawski at SEO by the Sea, at the last search engine conference. I have been thinking long […]
Tracking Hot Topics On Wikipedia
Wikirage is yet another Wikipedia data mining tool. This one lets you see what topics are hot by quickly identifying the 100 most edited articles for the last hour, day, week, or month. If you like to track rising keywords and memes, this tool is a fine place to start.
SearchCap: The Day In Search, July 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEO Tips & Tactics From A Wikipedia Insider
I am a Wikipedia administrator, and I specialize in complex investigations. When Jonathan Hochman suggested I write an article for Search Engine Land, he mentioned that this publication and its readers regard Wikipedia as a search engine. It probably comes as no surprise that my spine stiffens at that concept, but media professionals and Wikipedia […]
Looking For iGoogle? It’s Been Removed, Says Google
If you are looking for iGoogle, you may use Google to search for igoogle only to find out that Google has told us “iGoogle has been removed.”
A Survival Guide to SEO & Wikipedia
“Who knows about Wikipedia?” asked Neil Patel. “Everyone,” he answered. And this is exactly why the session “Wikipedia and SEO” was completely packed at the 2007 SES New York show. Moderated by Danny Sullivan, the panel featured Neil Patel, Co-Founder of ACS, Stephan Spencer, Founder and President of Netconcepts, Don Steele, Director of Digital and […]