Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Topic: LendingTree
Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google's policy changes.
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.
Google Goes Big For Financial Comparison Shopping, Launches “Google Advisor”
Google has rolled up its tools for consumers seeking side-by-side comparisons of financial products, launching “Google Advisor,” a one-stop-shop for consumers looking for mortgages, credit cards, checking and savings accounts, and certificates of deposit. For marketers, it’s an opportunity to gather leads, and Advisor seems to be aimed at stepping up the volume of those […]
SearchCap: The Day In Search, August 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Debunking The Italian Newspapers’ Antitrust Allegations Against Google May it please the Italian court. Google does not ban newspapers that opt-out of Google News from being in Google at all, as […]
Google’s Mortgage Quotes Mystery
The NY Times blogs about an interesting lawsuit between online mortgage lead generator LendingTree and one of its partners Mortech, Inc., which is allegedly about to help Google launch a LendingTree-like loan aggregation or mortgage lead-gen service. According to a press release issued yesterday about the litigation by LendingTree: Mortech, whose technology helps automate lender offer pricing, […]
Real Estate Search Engine Zillow Opens “Mortgage Marketplace”
Zillow doesn’t see itself as a real estate “vertical.” Instead, it regards itself as a media company that creates advertising opportunities around what is arguably the most significant “life events” purchase: buying a home. In that spirit, the company is developing numerous interesting marketing vehicles aimed at consumers in all phases of home buying (and […]
SearchCap: The Day In Search, November 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
IAC To Split Up, Extends Google Ad Deal Worth $3.5+ Billion
Today is a big day for IAC, Ask.com’s parent company. First they announce they are breaking the company into five publicly traded entities, and then they announce they have extended their search ad deal with Google.
Ask.com Helps IAC Earn 40% Increase In Q3 2007 Media Revenue
IAC Reports Q3 Results from CNNMoney reports that IAC saw a 4.2% decline in net income year over year. Here is IAC’s press release for the third-quarter numbers this year. But if you pull out Ask.com, IAC’s search engine, which is part of IAC’s Media & Advertising group, you will see that sector saw an […]