SearchCap: The Day In Search, November 5, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  SMX London: A Sneak Preview
  Last week’s inaugural SMX Sweden was a great success—excellent speakers and great buzz made for a worthwhile couple of days (don’t just take my word for it—check out a Cracking start for SMX Stockholm, SMX Stockholm, having a blast! and this great collection of photos from the event). If you…
• 
  Why Many Web 2.0 Developers Are Search Morons
  Web 2.0 sites have caught on because they offer slick user interfaces, with cool AJAX effects and lots of user-friendly controls and really useful mashups of content. But many Web 2.0 developers are apparently clueless when it comes to search engine optimization—often to the point where they’re actively harming…
• 
  IAC To Split Up, Extends Google Ad Deal Worth $3.5+ Billion
  Today is a big day for IAC, Ask.com’s parent company. First they announce they are breaking the company into four publicly traded entities and then they announce they have extended their search ad deal with Google….
• 
  Five Ways Link Builders Hurt Themselves
  In the wake of the mass hysteria over Google’s recent PageRank decreases, devaluing of certain links and the resulting rankings drop many people experienced, I’d like to offer some perspective and advice. First, my rankings at EricWard.com didn’t drop one spot. And remember my site is 100% devoted to…
• 
  Google’s Android Arrives: Not Gphone But An Open Source Mobile Phone Platform
  After literally years of anticipation, rumor and increasingly aggressive speculation about a Google Phone, Google has formally announced that the Gphone cometh — sort of. Today, the company has gone public with news of a open source mobile operating system called "Android," named after the company Google acquired in…
• 
  SelfServe HyperTargeting Ads From MySpace Launching Today
  MySpace To Announce Self-Serve Hyper Targeted Advertising Network from TechCrunch reports MySpace is announcing a new ad platform today at adTech. The new ad platform will enable advertisers to target ads to users based on geography, demographics and user interests. The ad platform seems to be named SelfServe HyperTargeting and…
• 
  BuzzLogic Introduces “Conversational Ad Targeting” On Blogs
  BuzzLogic started out offering analytics to identify the blogs that were having the greatest influence on particular topics or “conversations” online. Now the company is moving into the online advertising space. In a new product extension, BuzzLogic is enabling advertisers to target text or display ads only any blog within…
• 
  Check Out My Yahoo Kickstart Profile & Get Yours
  Today, Yahoo launched their new social networking site geared towards college students and alumni named Kickstart. We first wrote about it over here, where we described that this service will help college students looking for jobs connect with alumni who already have jobs and might be hiring. There is more…
• 
  Google Releases G.cn For Chinese Users
  Google China: What’s Up G? from China Tech News reports that Google has launched their new domain in Google, G.cn. The domain name redirects to Google.cn, but is considered one of the “most important steps that Google has taken for localization in China,” according to China Tech News. Google currently…

Search News From Around The Web:

Applications & Portal Features

• Google Gadgets also Get A Blog, SEOish
• OpenSocial Hacked In Minutes, CenterNetworks
• How to Go Back to Gmail’s Older Version, Google Operating System
• MSN "Goes Green" With New Web Channel, Several Environmental Calculators, ResourceShelf

Business Issues

• SingleFeed is seeking VP Engineering, ComparisonEngines.com
• Why Google Turned Into a Social Butterfly, New York Times
• Google Search Has 90% Market Share in France – Could This Happen Worldwide?, Read/Write Web
• Google’s Dominance Is Changing the Rules , Wall Street Journal
• Google’s Young Brainiacs Go Globe-Trotting, Slashdot
• IAC Announces Plan to Spin Off HSN, Ticketmaster, Interval and LendingTree as Four Publicly Traded Companies, biz.yahoo.com
• Microsoft defends Facebook stake, Reuters
• Yahoo Dials Rogers For Mobile Alliance, MediaPost

Local, Maps & Mobile

• Google Earth Christmas Gift: 15% Discount on SpaceNavigator, Google Earth Blog
• How many Google Coupons are there?, Mike Blumenthal
• Superpages.com Expands User-Generated Content Functionality, businesswire.com
• Yahoo Begins Korean-Language Map Service, The Korea Times
• Zilok Allows You To Rent Anything from Anyone, TechCrunch

Link Building

• How to have creative linkbait ideas, SiteMost
• Google’s Page Rank Update Increases Profitability of Selling Text Links, ProBlogger
• Links that send traffic, SEOptimise

Paid Search & Contextual

• Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations, PPC Hero
• Google Website Optimizer: 7 Powerful Tests, www.grokdotcom.com
• Right from the resource, Inside AdSense
• AdSense Ad In Speech Bubble, Google Blogoscoped
• [Video] Intro. to PPC Marketing Using Google AdWords, Yahoo & Microsoft, SEO Book
• 14 Ways to Disclose Sponsored Links While Fooling a Search Engine, Bill Hartzer
• AdGooroo Launches Affordable Keyword Tool for Small Search Advertisers, businesswire.com
• Content Advertising Explained, Search Engine Watch
• Is Google Expanding Western Union Payments to Egypt and Morocco or Not?, Search Engine Roundtable
• Snap To Launch Snap Shots Ad Network, TechCrunch
• The Adsense Check for $132,994.97, ShoeMoney
• Watch The New Google AdSense Ads That Display Live Prices, Digital Inspiration
• Yahoo Launches Automated Keyword Selector For Cross-Selling, MediaPost
• AdWords Optimization Tips: More on Negative Keywords, Inside AdWords

Searching

• Why Yahoo, not Google, should drive your search, Seattle Times
• Instant Messenging: Searching and Information Delivery by IM, From News to Shopping, ResourceShelf
• Should Search Be a Channel for Social Networking?, Hakia Blog

SEM Industry

• Sphinn is faster than Search Engine Land and SERoundtable, Andrew R H Girdwood
• View 400 Respected SEM Blogs Slide Show, AIM Clear Blog
• Advanced Social News Gaming: An Interview with Fantomaster, Square Oak
• All I want for Christmas is more traffic, SiteMost
• Microsoft’s Garry Wiseman talks to Eric Enge about shopping search, Stone Temple

SEO & SEM

• Optimizing for Search Users vs Optimizing for Search Engines, Performancing.com
• Too Smart For Your Own Good, SEO Book
• Whiteboard Friday – "Happy Landing Page-oween", SEOmoz
• Yahoo Site Explorer Work Continues, WebProNews
• 5 More Books Search Marketers Should Read, SEOmoz
• [Video] An Example of What Not to do if Your Site Ranks Well, SEO Book
• [Video] How to Spam Google Without Being Viewed as a Spammer, SEO Book
• Attributor Launches Service to Track Copyright Infringement Across the Web, TechCrunch
• Google.com Search Results Update? Google Ranking Update?, Search Engine Roundtable
• How Natural is Your Site’s Growth? Check Your Google Indexing Profile, SEO Book
• Is Google’s Old Supplemental Index a Good Way to Measure Page Importance?, Search Engine Roundtable
• Rewriting the Beginner’s Guide – Part III: Why Search Engine Marketing is Neccessary, SEOmoz
• Searches in Vegas, Stay in Vegas, Search Engine Watch
• Setting the Geographic Target in Google May Not Limit You to that Target Area, Search Engine Roundtable

Social Media

• The Qualities of a Good Digg Title, Pronet Advertising
• Campfire One: taking social applications to new frontiers, OpenSocial API Blog
• Examining Your Brand For Open Social Gadget Strategy, SEOish
• Orkut’s Application for Asking Questions, Google Operating System
• Twitter Poster Is Pretty, But Probably Not Much Else, TechCrunch
• Google’s OpenSocial looks more like hype than substance, The Guardian
• NYTimes Blogrunner v. TechMeme, TechCrunch
• Does Social Search Convert or are Bounce Rates Higher?, Search Engine Roundtable
• Google OpenSocial: Weekend Update, InsideGoogle
• Interview: Nigel Cannings, CEO of Jiglu, Rev2.org
• OpenSocial and the Google Patent Filings, SEO By The Sea
• The Single Largest Open Social Opportunity Right Now, SEOish
• Ask Friends – Share, plan, communicate with friends, Orkut Blog
• SEO’s Guide to FaceBook Advertising | Part I: Facebook Flyers, SiteVisibility

Video, Music & Image Search

• AOL and CBS Put Online HD Video Efforts on Hold, New York Times
• Google Indexes Videos from All Over the Web, Google Operating System
• Better connections with Picasa Web Albums, Google Photos Blog

Web Analytics

• Site Search Now Available, Google Analytics Blog
• Saturday Subscriber Count Drop?, Burning Questions

Other Items

• Chandler on Regulating Search Engine Bias, Eric Goldman
• Video: Doodle 4 Google, Googlified
• Google’s "Racist" Glitch, Newsweek
• Party Plane: Google CEO sells a jet — and eyes two more, Valleywag
• WSJ.com hits 1 million subscribers, Reuters
• Verizon Overrides Internet Searches With Its Own Results, Consumer Affairs

Hot Items From Sphinn, Our Social News Sharing Site:

• Hardcore Paper on Social Networking Sites
• Is Chief Spam Fighter Matt Cutts Leaving Google?
• 5 Books Search Marketers Should Read
• View 400+ Respected SEM Blogs Slide Show
• UGLY Gmail Rejection Uncovers ‘Scandalous’ Email Filtering At Source
• Top Stumblers Gathered by Muhammed Saleem
• SEO BOOK: SEM Blog Mention Was Kiss of Death for Ranked Sites
• Google Buys Shortest Possible Domain Name
• How to Get on the Digg Frontpage
• I, Cringely. The Pulpit: Is GoogleThe Next Microsoft
• Your Fellow Blogger is Not a Competitor
• Google / Plaxo OpenSocial Application Hacked Within 45 Minutes
• A Strategic Approach to Social Media Marketing
• Gaming Sphinn is not worth it
• Best. Marketing. Cartoon. Ever.
• A Guide to Using Twitter for Online Marketing
• What PR People Should Know About Social Media
• Internal Linking 101
• SEO Link Poisoning in action don’t let it happen to you
• Do You Actually Read What You Sphinn?
• A Girl’s First Time….. being Poked
• 5 Heatmap Site Analytics Solutions
• Scott Willoughby Reveals the Inside Secrets at SEOMOZ
• Wear a tinfoil hat when it comes to your employees
• Women of Internet Marketing
• Do Not Read This!
• You Can’t Own the Community Without Understanding Them
• Google Lies: PageRank Video from SEOBook.com
• Proof That Blog Commenting Still Works To Build Traffic