Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
Google Executive Chairman Eric Schmidt and former Google SVP Jonathan Rosenberg have written a new book called How Google Works. Not yet published but available for pre-order, it’s a wide-ranging discussion of corporate management drawing upon the lessons the two men learned over a decade at Google. Here’s how the promotional site describes the book: […]
Search Engine Marketing (SEM) is no longer a “nice to have” for businesses, but rather a “must have.” This wasn’t the case 10 years ago, when SEM got dumped into the “test budget” if there was any money left over after TV, radio, print, out-of-home, display, email, SEO, PR and sponsorships. It turns out, however, […]
Many large enterprises face the challenge of dealing with a diverse portfolio of sites. This by itself is very complex, but that complexity is multiplied when those sites are operated by different teams of people. Some common scenarios where this happens are: Different product lines which are owned and operated by different business units. International […]
We’re watching something really fascinating happening at Google: a very public effort to prevent the company from falling prey to the kind of bureaucratic molasses that has enveloped so many companies before it. Many have complained that Google is already there. Perhaps. But it’s nothing like at Nokia, for example, which continues to struggle with […]
An exasperated in-house SEO recently asked colleagues on Twitter how to respond after upper management had met with an agency that had offered suboptimal, but eagerly digested, SEO advice. How indeed. Sooner or later, most in-house SEOs will face a similar situation, and how you respond may impact the budget you have to work with, […]
As part of your job managing in-house search marketing, you’ve no doubt created a training plan. At some point, you either have delivered training, or will need to. Whether it is natural search optimization, paid search management, social media, link building or any of the other disciplines that orbit around the world of search, training […]
Investor and Yahoo board member Carl Icahn has reportedly reduced his holdings in Yahoo by roughly 12 million shares, according to a recent regulatory filing with the US SEC. Icahn became a board member last year after a prolonged and very public episode that involved heavy criticism of then Yahoo CEO Jerry Yang and an attempt […]
Yahoo has reportedly hired Eric Brown as head of communications for the company according to the Wall Street Journal. Brown is now VP of corporate relations for NetApp. New Yahoo CMO Elisa Steele also previously worked at NetApp. Brown will directly report to Steele. AllThingsD has Yahoo CEO Carol Bartz’s memo announcing Brown’s hiring: Eric […]
Many people don’t realize that Search Marketing Expo is just one part of Third Door Media, the company that’s also parent of Search Engine Land, Search Marketing Now and Sphinn. Chris Elwell, today’s featured SMX insider, is president of Third Door Media, and provides the business expertise and acumen to keep our different businesses thriving. […]
Silicon Alley Insider raises a provocative question about Google CEO Eric Schmidt: how much have he and his leadership contributed to the company’s success? Is he smart or the luckiest man in the world? Clearly Schmidt is smart but the article tries to dissect Google M&A activity and results during Schmidt’s tenure to determine whether […]
People have been writing about the forthcoming management changes at Yahoo for a few weeks. Now they’re starting to kick in officially. Yesterday Yahoo Connected Life chief Marco Boerries resigned and today, in something of a surprise, Yahoo CFO Blake Jorgensen also resigned. Yahoo CEO Carol Bartz wrote a blog post explaining in general terms […]
It’s probably safe to say that Yahoo has lots of fans rooting for the company to succeed under the management of new CEO Carol Bartz. In my vicarious observation of Bartz I’ve come to appreciate her no-nonsense approach and sense of humor. And as could have been anticipated after her appointment, another Yahoo reorganization is […]
According to news out today from the Wall Street Journal, Carol Bartz, the former CEO (and current executive chairman) of software company Autodesk, will be named the new Yahoo CEO. Bartz has been praised for her management and deal brokering skills but has never run an internet company, nor does she have an advertising background. […]
Having written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses to help with my […]
My last Search Engine Land post, In-house SEO Functionality resonated with many in-house SEOs. “Eletitor” commented on the necessity of getting the entire management team on board for in-house SEO success. Kevin Cheng mentioned the need for preparations prior to hiring any in-house SEO, as well as the bureaucratic red tape that can hinder its […]
You’ve been tasked with building an in-house search marketing team, and now you’re wondering where to start. It’s a daunting task, to be sure. Do you start by rousting the programmers to get the content management system (CMS) into shape? Do you grab a credit card and start up a paid search campaign? Do you […]
Last week I spent about an hour and a half at Google’s New York offices talking to John Burke, Director of Industry Development and Marketing. Burke works for Tim Armstrong and has been at Google since 2002 (read: pre-IPO). He seems as enthusiastic as ever about the place. My intention was to discuss some of […]
Slashdot linked to a blog post that has what’s said to be an internal Microsoft email with a comparison of working at Google versus working at Microsoft. The email is an interview between an ex-Google employee who Microsoft hired. Here are my top hits from this email:
Iinnovate has an excellent interview with Google’s CEO, Eric Schmidt. He discusses many topics around the theme of entrepreneurship and management but also touches on other topics during the 20-minute interview. One point Danny and I found interesting from the interview was how he replied to the question on “what the characteristics of an entrepreneur?” […]