Yahoo is initiating an ambitious new — and expensive — brand advertising campaign titled “Be a Better . . .” The campaign will feature distribution across multiple ad media: TV, print, radio, online and cinema. It will focus especially on Yahoo mobile oneSearch and Yahoo Answers but also showcase other content (e.g., Travel and Sports), […]
Last night Yahoo posted (PDF) their 2007 first quarter earnings. Yahoo showed a decline in their profits by 11 percent. Revenue was up about 9 percent, excluding certain payments to partners. However, MarketWatch notes “the revenue Yahoo generates for every search using its Internet search engine dipped in the quarter by about 7%, contributing to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
In a multi-year, wide ranging deal Yahoo will provide paid search and contextual ads to 33 Viacom-owned sites, including MTV.com, Nickelodeon and Comedy Central. This is a nice win for Yahoo and an endorsement of Panama and related technology and there’s no mention of Google anywhere, but it partly also has to be seen as […]
Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]
Yahoo has announced that they will be shortening the length of search ad descriptions from a maximum of 190 characters to 70 characters. Starting in May 2007, Yahoo Search Marketing will require you to fill out a “short description” that would be the default ad text source. In June 2007, Yahoo will begin using shorter […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Want the inside scoop on the state of paid search, in particular in the United Kingdom? Research firm E-consultancy recently hosted a roundtable discussion with representatives from Argos, BAA, DoubleClick, eConversions, I-Spy, John Lewis, Net-A-Porter, Signet and Steak Media, and has captured the key elements of the discussion in a free 12-page white paper. Discussion […]
Yahoo CEO praises new ad system, says “very happy” from Reuters reports that Yahoo CEO Terry Semel said at an AdAge conference that Yahoo’s new “Panama” ad system, will result in “some very exciting numbers” for the first quarter. “I’m totally all smiles,” Semel said about Panama. He restated that Yahoo’s “intention is to close […]
Matt Greitzer and Chris Boggs of Avenue A/Razorfish have compiled a report based on the experiences of 33 Avenue A | Razorfish since the release of Panama, Yahoo’s new search ad system. As you know, when Yahoo released the new algorithm, it changed the core foundation of how search ads were positioned within the Yahoo […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Part two of Yahoo Local Advertising Options, Post-Panama at ClickZ has some excellent tips on local search marketing since the Panama release. Some of the tips include search ad recommendations, local listing advice, migration advice to Panama’s new geotargeted solution, and more. Patricia Hursh, the author of the article, explains there is a lot of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo launched their new ad-ranking algorithm “Panama” this past Monday. Since then, I have collected feedback from the search community on the release. Here is a collection of blog posts, forum posts and opinion on Yahoo’s new quality score factor:
Yesterday’s rollout of Yahoo’s new Panama search advertising ranking system has been both praised and criticized by advertisers (see Panama is LIVE! – for some and Yahoo’s Panama: The Switch Is Flipped on The New Ad System). Praised, because the new system is streamlined, easier to use and offers more campaign management tools. Criticized, because […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo has posted their year-end financial results, showing a drop in profits by but increase in overall revenues. Based on that news alone, Yahoo’s stock fell in after hours trading, but when Terry Semel, Yahoo’s CEO, announced the release of the new ranking model, the stock went up in after hours trading. Ahead of the […]
The Wall Street Journal (subscription required) has a surprisingly long article, in anticipation of Yahoo’s earnings call today, on experiences with Panama platform migration. The reviews and opinions presented are generally positive but the article also points out that some smaller businesses have had problems and frustrations.
One of the most challenging aspects of local search is small business (SMB) advertiser acquisition. Everyone is aware, especially Google, Yahoo and Microsoft, that the US SMB market is where the advertiser volume is: almost 99% of US businesses qualify as small businesses (here defined as < 100 employees). According to the US Small Business […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Why Yahoo’s Panama Won’t Be Enough at BusinessWeek looks at Yahoo’s troubles over the past year and wonders if Yahoo’s new ad platform, code named Panama, the answer to those problems. As we wrote in the past, Panama has boosted Yahoo’s 2007 outlook with some analysts. But should it? That is the question BusinessWeek asks. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: Danny, I and the rest of the Search Engine Land crew would like to wish you all a Happy Holidays!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo has opened up sign ups to the new “Panama” (i.e. Yahoo Search Marketing 2.0) to all new customers. When Panama was released, on October 17, 2006, sign ups were only available to some existing customers. Yahoo then opened it to all existing customers first via invite only and then on a wider scale. Yahoo […]