SearchCap: The Day In Search, April 10, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• Twitter: More
  Than Messaging, It Can Generate Traffic
  Twitter is a new and hot social site that everyone seems to be talking about
  but very few people are leveraging. Twitter is still in its infancy, but it
  can still drive hundreds, if not thousands of visitors. Below, an introduction
  to Twitter and how you can tap into…
• Yahoo Site
  Explorer Takes Mobile Feeds, Gains Report Spam Button
  Site Explorer Matures a Bit More and Accepts Mobile Feeds from the Yahoo
  Search Blog covers how the Yahoo Site Explorer tool now accepts mobile
  submissions and feeds, gains the ability to input URLs for deletion and remove
  more than five at a time (see our Yahoo Site Explorer…
• Digg-A-Meter
  Applet: Will That Story Be Popular On Digg?
  Our recent Top 12 Ways To Win Friends & Write Magnetic Headlines article not
  enough to help you write the perfect headline to go popular on Digg? Via
  Pronet Advertising, I thought this was fun — the Digg-A-Meter applet tries to
  tell you the potential success of your story…
• FeedBurner Tips
  On Avoiding Duplicate Content
  What’s Up With That? Vol. 3: SEO at the FeedBurner blog answers a number of
  common questions people have about how search engines interact with web feeds,
  based in part on FeedBurner having consulted with Google and Yahoo. Among
  these are tips on easing duplicate content concerns….
• Google Acquires
  Stake In Maxthon Browser?
  Google Takes Partial Ownership Of Maxthon Browser from TechCrunch covers
  rumors that Google has purchased a minority stake in the Maxthon Browser and
  that a much larger deal between the two companies is in the works. See related
  discussion on this via Techmeme….
• Search Engine
  Strategies New York 2007 Coverage: Day 1
  Below, a recap of coverage out of the Search Engine Strategies conference in
  New York this week, from items spotted:…
• Next Up For
  Google, DirectTV?
  VentureBeat, which previously correctly predicted the EchoStar deal with
  Google before it was announced, is predicting a similar deal with DirectTV is
  pending. The service, the largest satellite TV provider in the U.S.,
  reportedly has 16 million subscribers. U.S. television ad revenues are
  estimated at between $51 million and $70…
• Yahoo Strikes
  Broad Search Deal With Viacom
  In a multi-year, wide ranging deal Yahoo will provide paid search and
  contextual ads to 33 Viacom-owned sites, including MTV.com, Nickelodeon and
  Comedy Central. This is a nice win for Yahoo and an endorsement of Panama and
  related technology and there’s no mention of Google anywhere, but it partly
  also…
• Turn Your PPC
  Advertising Campaign Into An Effective Search Marketing Machine
  Are you treating your PPC campaign as an advertising outlet or a marketing
  opportunity? Many PPC advertisers treat the engines as advertising
  distribution, but fail to create marketing messages. PPC engines have many
  features that let you have control over ad display, however, if you just use
  these features…

Search News Headlines From Elsewhere

Applications & Portal Features

• 
  Searching for (Enterprise) Search Solutions, Google Enterprise Blog
• 
  Open-Source OCR Software, Sponsored by Google, Google Operating System

Business Issues

• 
  Google
  to Announce First Quarter 2007 Financial Results, Google Press Release
• Three Tiers Of
  Google’s Value, MediaPost
• 
  GREED: The grotesque $1 salary, Valleywag

Local, Maps & Mobile

• 
  モバイル Gmail 始まりました Gmail in your pocket, Google Japan Blog
• 
  Why doesn’t Microsoft Maps get the hype?, Robert Scoble
• 
  
  24/7 Real Media Adds Mobile To Search Platform, MediaPost

News Search

• The bleat goes
  on, Doc Searls

Paid Search & Contextual

• 
  Reach and Frequency reporting now available, Inside AdSense

• 
  AdGooroo Names Power Users, Search Engine Watch Blog
• 
  AdSense for Newsletters?, Google Operating System
• 
  Candidates Missing Issue-Based Keyword Opportunities, ClickZ

SEM Industry

• 
  Efficient Frontier Offers Agency Program, Search Engine Watch Blog
• 
  Second Batch of SEM Scholarship Entries Posted, Marketing Pilgrim

SEO & SEM

• It Pays
  to Play by the Rules – Compliance, Accessibility and SEO, Search Engine
  Watch
• Weapons
  of Mass Optimization, Search Engine Watch
• 
  Wordtracker launches guide to search engine keyword research, Pandia
• 
  Macht euch ein besseres Bild über den Linktext eurer Backlinks, Google
  Webmaster-Zentrale Blog
• 
  Learn from a Rankings Dominator – NYMag.com, SEOmoz
• Matt Cutts
  on SEO in China, Google Blogoscoped

Social Media

• 
  iProspect Social Networking User Behavior Study, iProspect
• 
  Survey: Product Reviews Get Good Review, BrandWeek
• Why Are
  Search Marketers Getting Social?, Search Engine Watch
• 
  Why WordPress.com is Virtually Spam Free, Plagerism Today
• 
  Advertising on Digg, Pronet Advertising
• Yahoo China
  Launches Blogging, Social Net Functions, PaidContent.org

Other Stuff

• 
  Search fatigue, InfoWorld
• 
  TAKE TWO: In defense of Sam Zell, Valleywag
• At
  Google Passover seder, ‘koogle’ is served, News.com
• 
  Spock to open up new privacy debate?, Robert Scoble
• 
  Interview: Andrei Broder and Seth Grimes Answer a Few Questions About Text
  Mining, ResourceShelf
• 
  U.S. Holocaust Memorial Museum and Google Join in Online Darfur Mapping
  Initiative, Google Press Release
• 
  Googling your date, Associated Press