AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Topic: Peec AI
How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
Query fan-out tools and software to optimize content and track results
Learn how to use query fan-out tools to improve AI search rankings on platforms like ChatGPT and AI Overviews, and track your optimization results.
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.
How AI search defines market relevance beyond hreflang
Explore how AI evaluates content across markets, and what signals help your local pages get selected, cited, and used.
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Wikipedia and Forbes rank among the most-cited sources in AI answers, with Yelp and G2 frequently appearing in recommendation queries.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
How to choose the best AI visibility tool
Need a way to track AI rankings? Learn what to look for when choosing among the dozens of new AI visibility tools on the market.
How to track visibility across AI platforms
Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.