15 SEO localization dos and don’ts: Navigating cultural sensitivity
Avoid critical missteps and connect better with global audiences through culturally intelligent SEO localization.
Topic: Pepsi
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
“Better Than Google” Claims: Why Doesn’t Anyone Believe Them?
Microsoft continues to run online its Pepsi-Challenge style ads “Bing It On,” in which a majority of users prefer Bing in a “blind comparison test” with Google. Despite the commercials and despite Microsoft reporting that after extensive testing users preferred Bing 2:1, people generally express skepticism. People simply don’t buy the campaign. Another recent study […]
SearchCap: The Day In Search, September 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On” Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early […]
Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On”
Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early 1980s. Pepsi went around to public venues like shopping malls and offered people blind taste tests of its own caramel colored soda vs Coke. Overwhelmingly people preferred Pepsi to Coke. Microsoft is now trying something similar […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
For First Time, Twitter Will Show Promoted Tweets From Accounts You Don’t Follow
Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter announced Tuesday that its Promoted Tweets program is expanding to “a small number of users,” and a Twitter help page explains where those ads might appear: At the top of relevant search results pages […]
WATCH: Google Street View Changes Pepsi Truck Into Coke
Gizmodo reports if you view the Google Street Views of 3800 ontario est,montreal and then move forward one step on the street view image, the Pepsi truck turns into a Coke truck. Here is a picture of me at the intersection near 3800 ontario est: When I move forward, using the arrows on the street […]
Fox In The Henhouse: How To Recruit Your Competitors’ Facebook Audience
Aggressive marketers have been infiltrating competitors’ camps since long before Odysseus sought covert entrance to Troy by way of the fabled Trojan horse. Search and social media marketing tools elevated competitive intelligence to the level of industrial espionage, in the hands of the unscrupulous. That said, somewhere to the left of that ethical line in […]
Why Social Media May Not Be Right For You
I was recently asked whether, if I had to make the choice, would I choose to work in just SEO or social media. Without any hesitation I answered SEO. In the current climate it’s obviously more accountable and seems a more obvious choice to me for brands looking to make reduced marketing budgets go further. […]
Facebook Adds Lexicon And “Friend Feed” Style Outside Activity Alerts
Facebook hasn’t yet added web search but it is allowing users to import content from third-party sites. Users are now permitted to import stories and content (into their mini-feeds) from a handful of sites: Flickr, Yelp, Picasa, and del.icio.us to start with, Digg and others to come. The intention is to enable people to do […]