SearchCap: The Day In Search, September 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On” Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On”
Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early 1980s. Pepsi went around to public venues like shopping malls and offered people blind taste tests of its own caramel colored soda vs Coke. Overwhelmingly people preferred Pepsi to Coke. Microsoft is now trying something similar […]
- Was That A Google Update Or Wasn’t It?
Over the past week or so, I’ve been hearing reports via the forums that Google’s search results have been in a state of flux. Typically when I see such a level of discussion about fluctuations in Google, I expect Google to announce a algorithm update. This morning I saw a spike in that communication and […]
- SERPs.com Google & Bing “Weather Report” Tool
SERPs.com has quietly launched a SERPs Volatility Index, which aims to work like the MozCast tool to track search results fluctuations and help webmasters know if there was an algorithm update at Google and Bing. While MozCast only tracks Google, SERPs.com tracks both Google and Bing. SERPs.com also shows a 30-day and 90-day volatility charge. […]
- Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says
Yahoo’s slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results. That’s according to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools. In a blog post today, Shareaholic says Pinterest was the fourth biggest traffic source […]
- New whitepaper at Digital Marketing Depot – “Web Visitor & Lead Intelligence”
Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download this whitepaper to learn more. Download now!
- AdCenter: “We Have DMAs Now, Too”
It’s official. Nielsen’s Designated Market Areas (DMAs) are becoming the paid search targeting standard for metro areas. Microsoft’s adCenter has announced it’s adopting DMAs as its method for targeting metropolitan areas, a little over a week after Google announced the same shift. The change, in adCenter’s case, will take place in late September and October. […]
- Network at SMX East – October 2-4 in NYC
We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking […]
- Google Drops Its Veil At Times, Reveals Ecommerce Ambitions
Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in ecommerce as well. A recent Forrester report claims that 30% of all online shoppers start their product research at Amazon.com is just fuel to the fire. Google is trying to combat that […]
- What You Need To Know For Competitive Keyword Analysis
Competitive keyword analysis should play in integral part in your paid and organic search optimization strategy. As paid search activity continues to grow, so will the number of businesses you compete against within the search battlefield. Understanding who your competitors are and the keywords they’re optimizing for is critical to staying relevant, competitive and profitable […]
- 4 Signs You’re Chasing The Wrong Goals In SEO
Does it bother you as much as it bothers me? Surely you’ve seen it. Perhaps you know someone who’s done it in the past (or good grief, is still doing it!). I can’t imagine anyone who reads Search Engine Land on a regular basis would do it, but then again, many things in life surprise […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Upgraded Kindle Fire Now $159, New “HD” Tablets Also Aggressively Priced
- A Matter of Preference: Go Beyond Barely Functional With Your Email Preference Center
- Twitter Makes More Mobile Ad Revenue Than Apple, Facebook — eMarketer
- LinkedIn Redesigns Company Pages
- Amazon Introduces “Paperwhite” Kindles & Three Versions Of Kindle Fire HD
- A Blizzard Of Smartphones Announced In Run Up To iPhone 5
- Twitter Releases API 1.1, Says It May Include Ads Later
- Report: 40% Of Clicks On Mobile Ads Are Fraudulent Or Accidental
Search News From Around The Web:
Applications & Portal Features
- The Future Of Memes: 4chan Hits 22M Monthlies, Unveils New API, TechCrunch
- Yandex.Disk Opens To All, Yandex.Company
Business Issues
- As Trulia preps IPO, Zillow files to sell more stock in offering, GeekWire
- Mahalo President Jason Rapp Exits, AllThingsD
- Google enters e-book market in Korea, view.koreaherald.com
- Marissa Mayer’s Big Call: Yahoo is Staying in Ad Tech, Ad Age
- Seesmic has been acquired by HootSuite, Seesmic Blog
- South Korea probes Samsung over Apple antitrust complaints, Reuters
- Top Startup Advisor Paul Graham Just Warned Against Taking Google’s Money, Business Insider
- Welcoming Instagram to Facebook, Facebook Newsroom
Local, Maps & Mobile
- Exclusive: Amazon phone confirmed, could be announced tomorrow, The Verge
- Zillow continues its mobile push with iPhone Rentals app, VentureBeat
Link Building
- The Linkbait Godfather: My Interview With Lyndon Antcliff, PPC Associates Blog
Paid Search & Contextual
- Better bids, better ads, more downloads: New app promotion tools for advertisers, AdWords Agency Blog
- Finding your audience with demographics, Inside AdWords
- Google’s Billing Overview On AdWords Express, Search Engine Roundtable
- Two new features for self-service advertisers, Twitter Advertising
Searching
- Explore with the Knowledge Graph carousel in English globally, Inside Search
- Share the Love! Create Boards on ROCKZi, blog.blekko.com
SEO & SEM
- Ensuring Client Collaboration Through Agile Marketing, SEOmoz
- Google 404 Errors Via Disqus WordPress Plugin, Search Engine Roundtable
- Google Rating & Webspam Guidelines – 2012 Edition, cognitiveSEO
- Have Close Variants Increased Your Leads by 55 Percent?, PPC Hero
- Laying the Groundwork for a Local SEO Campaign, SEO Book
- Organic vs Paid CTR – and Who Gets The Clicks [Infographic], Search Engine People
- PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time, PPC Hero
- Q&A: Husam Jandal on SEO in the Middle East, Econsultancy
- SEO Final Steps: Content Marketing for Small Business Blogs, Small Business SEM
- SEO: Should You Canonical Redirect Geo Specific Pages To Main Version?, Search Engine Roundtable
- Telemarketing Vs. SEO, VerticalLeap
- The A-B-Cs of SEO copywriting, SEO Copywriting
- The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips, quicksprout.com
- Transparency is Key to Building SEO Client Trust, Search Engine Journal
- Understanding & Defending Your Site from Negative SEO, RKG Blog
- Yandex content network vs. Yandex display advertising, Russian Search Tips
Social Media
- Current status: API v1.1, Twitter Developers
Video, Music & Image Search
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