Google says AI Max unlocks billions of new monetizable searches
Google says AI-driven intent matching boosts conversions, expands ad opportunities, and reshapes how advertisers reach complex queries.
Topic: Philipp Schindler
Google will ‘soon’ test search, shopping ads in AI Overviews
Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
Google Search revenue increases 14% YoY to $46 billion
Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.
How Google Search Generative Experience is impacting ads
A new study looks into how SGE impacts different ad types as well as ad placement within Google's SERPs.
Google boss addresses concerns of AI replacing advertising staff post layoffs
Philipp Schindler, Google's senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently.
Google CEO talks future of SGE, Gemini, Ads and AI Search
Where is Google Search headed in 2024 and beyond? The latest Alphabet earnings call provide some clues about where Google is focused.
Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back?
Earnings missed the mark for YouTube but showed slow growth for ads and other services.
Google search ad revenue grows, Microsoft drops, as recession fears mount
Alphabet's Q2 and Microsoft's Q4 earnings weren't quite on target, but not as bad as some may have expected.
Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
The big picture: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
SearchCap: Google Algorithm Update, Android Apps In Search & 16 Product Listing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Core Algorithm Updates Continue As SEOs Notice Weekend Google UpdateJan 18, 2016 by Barry Schwartz Another Google update this weekend has been confirmed, but it is a core update, not […]