Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Santa Pegman Comes To Google Maps “Pegman” is the little icon in Google Maps that you can drag to enable the Google Street View feature. Tomorrow, he’s getting into the Christmas […]
Continuing from last week’s introduction to placement targeting post, today we’ll discuss how you can set up one of these campaigns for your own account. Campaign Set Up Follow my Step-By-Step: Create An AdWords Content Campaign post from a few weeks ago to create campaigns, ad groups and ads. The big difference here is that […]
In the first two posts of this series (PPC Testing Part 1: The Ground Rules and PPC Testing Part 2: Optimization Cheat Sheet), the basic rules have been set and you’ve learned some of the optimization points you have to work with in order to gain more efficiencies in your accounts. However, for some, the […]
So, you’ve actually launched a PPC account! Woo-hoo! I think back to that great IBM commercial from a few years ago where an anxious boardroom launches the company website and the first sale appears on the monitor. They all cheer. Then another sale. And another. The boardroom is going wild. And then, the sales counter […]
Last week, in three easy steps, you uploaded your keywords and ads into your engine accounts. If you did it correctly, you will now have everything posted inside the engine platforms. Now it’s time to check and tweak the settings to ensure that your paid search campaign will launch exactly as you planned. Today, we’ll […]
You’ve done the research. You’ve done the build. Now it’s time to launch!
Well, the first half of this one-year search advertising course is in the books! This column was an idea that I hatched, and thankfully, SearchEngineLand.com’s executive editor, Chris Sherman had also been thinking about something similar, so the timing at the end of last year couldn’t have been better. So far, it’s been a wonderful […]
Throughout this column, the phrase “Quality Score” has popped up on different occasions. Understanding Quality Score is fundamental for successful paid search campaigns, but can be a difficult concept for beginners to understand. So the time has come to cover this topic so you can use Quality Score to your advantage and not fall into […]
Because this column, PPC Academy, is a one-year search advertising course, it made sense to spend the first few months on research. In the real world of tight deadlines and downsizing, it can be easy to want to do everything quickly, but deep research can yield tremendous dividends for your account so it’s important not […]
Here are some tools that aren't specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News Fast Flip Featured Topless Playboy Model This morning I reported that Google was showing a topless Playboy model on the new Fast Flip portion of Google News. It seems […]