Trump gives TikTok until Dec. 16 to secure U.S. buyer
Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.
Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.
President Trump’s 90-day extension keeps TikTok live in the U.S., giving advertisers continued access to one of the most valuable platforms for reaching younger audiences.
TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies.
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.
ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.
Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
He echoes long-standing complaint by conservatives that technology companies are biased against them.
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.