There’s a way in which the just-released iPhone version of Wolfram Alpha makes more sense than the web version. The web version suggests a Google-like general search engine, which it is not; it’s a “computational” or “fact engine” with a more limited range of use cases. It does what it does well — offer a range of […]
I just received an email from the Yahoo Search Marketing team that discusses how they will be changing the pricing model for search ads run through them. It is not 100% clear to me exactly how this will work, so I will cut and paste the email below and follow up with Yahoo to find […]
The Google AdSense Blog announced they have made changes to one of the Google referral products policies. The two changes made to this referrals pricing structure only impact referrals to the AdSense product. Those changes include:
Bought that iPhone and now upset over the $200 price drop after it’s been out only 60 days? Nokia’s guessing plenty are and reaching out to them on Google via search ads. But Apple’s not sitting back in the face of the Nokia ad campaign. Apple has put out its own counter ads. The ad […]
Google launched Pay Per Action ads to a very limited user base on March 20. Now, Google is launching this beta product globally. Google Pay Per Action is a new pricing model available to advertisers to specify a dollar amount they would like to offer publishers for successful conversions. Advertisers will only pay upon a […]
The next phase of Yahoo’s new search marketing platform, aka Panama, has been announced today with quality-based pricing. The new quality-based pricing will impact both the search network and the content network. Now, an advertiser’s cost may be discounted based on several factors, including “publisher conversion rates, traffic source and implementation type,” Yahoo told me. […]