OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves
OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.
Topic: Revenue stream
How publishers can regain traffic and revenue with affiliate marketing
Here's how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.
Ad Revenue Forecaster
Last updated June 2023 Use our ad revenue forecaster to find out how much money you can potentially make from placing ads on your website. Unfortunately, finding out a reasonable estimate for your website’s earning potential can be quite difficult. That is where our helpful calculator comes in. Use it to estimate how much money […]
Ad Network Recommendation: AdSense
When a website is starting out, the best way to monetise content is by using Google Adsense. It’s the default ad network for most of the internet for a reason – it is exceptionally low effort and pays reasonably well. And low effort ad revenue is the key for small websites. Small websites need to […]
The line between subdomain leasing and alternative revenue strategy
How search engines handle subdomain leasing may carry implications for all businesses.
Ad Pricing For Website Owners
Ad pricing for website owners is a relatively simple proposition. There is a clear hierarchy in what is best for your site in theory, but in practice, it entirely depends on what else you have running on the site and the eCPM. But we’re getting ahead of ourselves… The hierarchy of ad pricing for website owners […]
Ad Sizes For Small Sites
If you are a small site adding ad units to your pages then the advice we give you is simple: on every page you should add a 728×90 at the very top, a 300×250 on the top right and a 300×600 in the left or right-hand column. If you’re on a desktop computer, you may […]
Jargon & Dealing With Ad Networks
Dealing with ad networks that contact you out of the blue can be confusing. Online advertising unsurprisingly uses an intense amount of jargon, of which we have tried to use as little as possible when explaining it (and we apologise that we haven’t been able to get rid of it entirely!). It’s basically harmless up […]
Advertising Rates
Before you can work out how much money your site will make, you have to understand the different types of advertising rates. Unfortunately for you, the advertisers decide the way in which you will be paid for delivering their ads. Although you cannot change how they pay you, it is worth knowing the advantages and […]
How Much Money Can I Make?
Last updated June 2023 Everyone wonders how much money they can make when first starting up a website. It’s only natural to daydream about your potential future levels of success, after all. Unfortunately, finding out a reasonable estimate for your website’s earning potential can be quite difficult. People will brag about good results but keep […]
Which Ad Network?
Choosing which ad network you join can be quite overwhelming. Each one will offer you the moon, so how do you decide which one to trust? Unfortunately, the answer isn’t as simple as us just pointing at the best one and telling you to go with them. You see, there are more ad networks out […]