Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
Topic: Sam Altman
ChatGPT / OpenAI statistics: How many people use ChatGPT?
From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date stats about the leading AI product on this page.
How to use ChatGPT at work: Expert techniques for beginners
Learn how to use ChatGPT the right way. Skip beginner mistakes and start getting better, more useful answers with this step-by-step guide.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
Stop trying to replace people with AI
Fear-based AI positioning grabs attention, but it can undermine trust. Here's why augmentation is a stronger long-term marketing strategy.
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here's why Google AI Brief matters.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
EU signals imminent decision on Google DMA probe
The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
You can now build PPC tools in minutes with vibe coding
Learn how vibe coding help you build custom PPC tools in minutes using simple AI prompts instead of traditional coding.
OpenAI says ChatGPT ads can be ‘additive’ if done right
OpenAI’s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.
Anthropic says Claude will remain ad-free as ChatGPT tests ads
Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude.
OpenAI moves on ChatGPT ads with impression-based launch
ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.
OpenAI will begin testing ChatGPT ads in the U.S.
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
OpenAI says ChatGPT ‘ads’ weren’t ads
ChatGPT execs said the ads were 'either not real or not ads' before admitting the company 'fell short' with an app suggestion feature.
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad
OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close.
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
Exploring the real risk AI brings to the internet (and SEO with it)
As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”
Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’
OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s future ad business.
Google is still 210x bigger than ChatGPT in search
ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates.
ChatGPT’s answers came from Google Search after all: Report
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
How to vibe code for PPC: Building a seasonality analysis tool
PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
GPT-5 is here: OpenAI promises better writing, faster research
OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.
Cloudflare CEO: AI is killing the business model of the web
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.
ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Top 15 SEO stories of 2024
Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.
OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
The billion-dollar one-person SEO agency: Fiction or the future?
A look into the potential for streamlined operations, increased productivity and billion-dollar valuations of AI-powered SEO agencies.
OpenAI starts testing SearchGPT prototype, here’s what it looks like
SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.
OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Has ChatGPT launched its Search product in stealth?
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.
ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
Report: Perplexity plans to sell ads
Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.
ChatGPT makes links more prominent
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
Sam Altman returns to OpenAI as CEO ‘in principle’
Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo.