Your DAM solved the library problem. The activation problem is next.
Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.
Topic: Supply chain management
TikTok ad creative has a shorter shelf life. Here’s how to keep up
You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant testing.
Google releases Ad Manager API v202408
Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.
B2B SaaS SEO: Mapping your keywords to the customer journey
Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO.
In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester
The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.
How automation can help your sellers sell more (and your marketers market better)
Break down traditional information siloes with the right suite of tools.
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay just got another boost. The company has acquired Rangespan, a London based start-up that developed back-end supply chain management software for online retailers. Founded by Amazon veterans, Rangespan’s predictive software helps surface products that are likely to be […]
Google Tests B2B Market With Google Shopping For Suppliers
Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only. Google has built Google Shopping for […]