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Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2018
Inbound callers are proving to be highly engaged with brands, and they convert more quickly than customers who do not use the phone to interact...
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...
