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Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
8 free keyword research tools for SEO (that beat their paid alternatives)
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
The technical SEO hierarchy of needs
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based...
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...