Query Deserves Freshness: What It Is & How It Works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
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Conversion rate: how to calculate, optimize, and avoid common mistakes
Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience.
The ultimate guide to digital marketing strategies
Today's businesses need to master their digital marketing strategy if they want to reach their target audiences.
PPC tracking for beginners: how to track clicks & conversions
Master the basics of tracking clicks & conversions with pay-per-click marketing.
Boost your SEO with the right types of backlinks
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Coupon sites: The hidden threat to your brand
Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively.
How to set up and optimize your Google Business Profile
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.
Content marketing strategy: A practical guide
A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.
Secrets to Shopify retention: Top tips to maximize customer loyalty [Webinar]
Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts.
What is search intent in SEO? Using different types of keyword intent
Learn why search intent matters in SEO, the different types of search intent and how to create content that targets keywords effectively.
In 2025, the AI-infused world will require humans bring strategy and judgement
The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
Core Web Vitals: How to measure and improve your site’s UX
Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.
Long-tail keywords: Target lower-competition phrases and attract qualified visitors
Discover how long-tail keywords boost SEO by driving targeted traffic and conversions. Learn to identify, optimize and use these keywords.
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
How to automate competitor analysis in search results? Let’s break it down
Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.
How managed WordPress hosting can level up your SEO
Search engines like websites that are fast, secure and reliable.
The state of data collaboration: What’s next for marketers?
Download Lotame’s Global Research Report.
Boost Black Friday sales with the ultimate 85-step campaign checklist
Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.
Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
The age of personalization: How to prepare when nobody’s prepared
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
First SEO conference for lawyers – Dec 6 in Miami
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Amazon Today: A new frontier for brick-and-mortar
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
3 core flaws of SEO audits (and what to do instead)
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
Optimizing Largest Contentful Paint: 5 tips for a faster website
Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.
How brands can turn the political ad blitz into an advantage
Stay ahead of the political ad wave with AI-Powered Precision
CPCs keep increasing – here’s what you can do about it
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
Scaling local advertising with automation in the new media landscape
How to improve performance and efficiency.
Defying the cuts: Overcoming Google Ads budget constraints
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
5 ways to transform the customer experience with AI
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem
Brands want to invest in ecommerce, so what’s stopping them?
Investigating common obstacles to ecommerce investment and how to overcome them.
Consumers share what they want from brands
We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.
Survey: 92% of SEOs suspect their competitors buy links
Buying backlinks can seriously harm your SEO performance. Here's how to avoid penalties and losing traffic.
Push notifications: The secret weapon for SEO and revenue growth
Explore how integrating push notifications can improve your website's SEO, user engagement and monetization strategy.
Brand Protection: The complete guide
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.
How AI is shaping the future of ecommerce advertising
Use AI-powered solutions to drive personalization and boost sales and conversions.
5 ways loyalty programs help you maximize profits
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.