Store visits now available for Google Ads smart bidding optimization
Now smart bidding can take foot traffic and online conversion actions into account.
Topic: Surojit Chatterjee
Google Shopping expands to India in English and Hindi
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.
Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw on average 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
SMX West 2013: Google Enhanced Campaigns – What You Really Need to Know
Google Enhanced Campaigns – What You Really Need to Know Presentations from SMX West, March 2013 Google recently announced AdWords enhanced campaigns, a major update designed to simplify campaign management across multiple devices, and to increase adoption rates of mobile advertising among small and medium sized businesses. Should you transition now or wait? What are […]
Google Introduces “Bid For Calls” On The PC
Earlier this summer Google gave an indication this was coming. Now Google is rolling out what it’s calling “bid for calls,” a pay per call (PPCall) offering on the PC. This is distinct from Click to Call, its successful mobile PPCall product. The program will launch in the US and UK at first and relies […]
Google: Local Now 40 Percent Of Mobile, Physical Distance Becomes A Ranking Variable For AdWords
Today Google is introducing some new ad formats for mobile and announcing that it will now use location proximity as a scoring factor in deciding which AdWords to show the mobile user. Google’s Surojit Chatterjee also shared some mobile data in the context of announcing the new units and policy: Click to Call is now driving “millions […]
Google Offers A Carrot/Stick For Marketers To Go Mobile
Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday will be on smartphones and tablets. Despite predictions like this and recent survey data showing enterprises are pouring money into mobile […]
Google AdWords Can Now Target Tablets Separately
Just as Google began to allow users to separate their AdWords campaigns on smartphones from their PC campaigns, the company is now letting advertisers separately target tablets. It becomes another check box on the AdWords “networks and devices” screen. Here’s what Google said in its blog post: In the next couple of weeks, the “Networks […]
AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door”
There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with “location based services.” Those studies tend to narrowly focus on Foursquare, Gowalla and mobile check-ins. They tend to miss the larger point about the importance of location on mobile devices. A new study from […]
Google Controls 97 Percent Of Mobile Paid Search: Report
Almost 5 percent of paid search spending in the US is now in mobile, according to a report released last week from banking and investment firm Macquarie Group, using Efficient Frontier data. That mobile search spend could double to almost 10 percent by the end of this year if growth continues at an aggressive pace. […]
A Year Later Even Google Surprised By Success Of Click-To-Call
A year since its introduction even Google is surprised by how successful “Click to Call” has become. “We’re seeing millions of calls every month; it has become a core part of a large number mobile search ad campaigns,” said Google’s Surojit Chatterjee who is in charge of the product. That same phrase — millions of […]
Google Introduces Expandable Map Ads For Mobile
At Google I/O Google VP Vic Gundotra and his co-presenters showcased a dizzying array of announcements and products to come. Included among them was Google’s iTunes competitor, soon to come to market, and well as a range of new richer mobile ad formats. Those new mobile ad formats have been gradually rolling out. This morning […]
Google Expands Click To Call Mobile Ads To Content Network
Google’s mobile click-to-call ads program in search is apparently a big success. Although reluctant to share specific numbers, Google previously said that response rates were “5 to 30 percent better” than other AdWords CTRs in mobile. Even the URLs in these ads get more clicks, Surojit Chatterjee, Senior Product Manager, Mobile Ads, previously told me. […]
Google Extends “Click To Call” Ads To All Advertisers
Google introduced “Click to Call” in January as a component of its location extensions offering in mobile. Advertisers were permitted to include a phone number associated with a physical location, which would then show on high-end smartphones as an additional line of text. When the user clicked the phone number and initiated a call the […]