Back to top

    Sundar Pichai warns of ‘extraordinary’ risk to Google Search

    Alphabet's CEO said the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web.

    Alphabet/Google CEO Sundar Pichai testified today that the U.S. government’s proposed remedies could upend how the company handles search and how users experience the web.

    Why we care. A judge ruled that Google illegally maintained a monopoly in search. Now, the court is deciding how to fix it. If the court adopts the DOJ’s proposals, it could reshape the search landscape.

    What Pichai said. Today, Pichai called the data-sharing requirements “so far-reaching, so extraordinary” that it amounts to a “de facto divestiture” of Google Search itself. Also:

    • Pichai argued that forcing Google to share search data compromises user privacy. “People search in their most vulnerable moments.”
    • The DOJ suggested Google could use its search monopoly to strengthen Gemini, its AI assistant. Pichai said the field is still open, noting OpenAI’s leadership and that Gemini still lags.
    • Pichai warned that the proposed remedies would deter future innovation, saying it would be “unviable” for Google to continue research and development. “It would be trivial to reverse engineer and effectively build Google Search from the outside.”

    The big picture. The DOJ’s proposed remedies could force Google to divest Chrome, stop paying to be the default search engine, and share its search data with rivals.

    What’s next. Judge Amit Mehta is expected to issue a remedy decision by August. Alphabet is expected to appeal, meaning the fight over the future of Google Search could continue for years.

    More coverage. See Techmeme.


    Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.


    About the Author

    Danny Goodwin
    Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo - SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

    Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.