Google rolls out Merchant Center UCP integration hub in the U.S.
Google is giving U.S. merchants new options to connect carts, checkout and customer identity through its UCP integration hub.
Topic: Universal Commerce Protocol
Google opens native AI checkout to eligible Shopify merchants
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
Google’s Universal Commerce Protocol: The SEO implications
AI can discover, compare, and buy products on users' behalf. Learn how to prepare your product data, Merchant Center, and structured data.
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Google Search Universal Cart, expands UCP and AP2
Google's Shopping Graph is now over 60 billion products.
Google expands UCP checkout to main search shopping results
UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.