How to build topic clusters that AI will cite
Learn how to build topic clusters that get cited in AI search, using emerging topics, semantic clustering, and query fan-out to cover full intent.
Topic: Word embedding
How to measure intent gaps using Google Search Console data
Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short.
What is GEO (generative engine optimization)?
Learn how Generative Engine Optimization (GEO) helps your content get retrieved, interpreted, and cited inside AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.
12 new KPIs for the generative AI search era
We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?
Inside the AI-powered retrieval stack – and how to win in it
The page is dead. Long live the stack. Here's how vector databases, embeddings, and Reciprocal Rank Fusion have changed the search stack.
How to leverage cosine similarity for ecommerce SEO
Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.