What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
Topic: YouTuber
Top five YouTube keyword tools (Field-tested for growth)
Unlock YouTube growth with smart keyword research. Optimize your video titles, descriptions, and tags using top tools to boost engagement.
YouTube title: Master the art of clickable video headlines
How to write a compelling (and SEO-friendly) title for your YouTube videos.
YouTube tags: What they are and why they’re important for SEO
How to use YouTube tags the right way for SEO (plus: lots of real life examples and case studies from videos that rank #1 on YouTube).
What is repurposing content?
This is a SUPER comprehensive guide to repurposing content to maximize shares, traffic and reach.
YouTube video description: 9 essential tips for better descriptions
This page shows you how to create SEO-friendly descriptions for your YouTube videos. Includes lots of strategies working right now.
YouTube channel description: Crafting the perfect one
What is a YouTube Channel Description? And what should you write? I’ll show you exactly how to write a compelling (and SEO-optimized) Channel Description).
Video SEO: The complete playbook
Video SEO is critical to standout among video content. Check out this ultimate guide to ranking your videos in YouTube (and in Google).
Audience retention: How to keep video viewers hooked
A complete guide to Audience Retention. Learn what it is, why it’s important, and how to maximize it.
YouTube watermark: An essential guide
How to make a Branding Watermark that turns viewers into subscribers (includes a ton of real-life examples).
How to measure the true value of creators and review content
Learn how to separate meaningful engagement from vanity metrics using practical evaluation methods and performance benchmarks.
Paid media is becoming an SEO investment in AI search
Reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. Learn why.
How a 200-person company competes with a $160B giant in AI search
Want more AI search visibility? See how Descript earns citations, brand mentions, and recommendations in AI search — and what you can replicate.
What incrementality really means in affiliate marketing
Some affiliates claim incremental sales but only intercept checkout customers. Learn how to spot partners that drive real revenue.
Doctor: Google’s AI Overview made up career-damaging claims about me
A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230?
Share of voice: Why it matters for your brand and how to own more of the space
Share of voice shows how your brand stacks up. Learn how to calculate it, why it matters for SEO and marketing, and how to grow your digital presence.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
YouTube warns creators not to delete videos
Hiding or removing content can negatively impact your channel's overall rankings.
How research on learning can help you understand advanced SEO concepts
Discover how active recall and cognitive load theory can transform your understanding of complex SEO concepts.
3 key trends reshaping YouTube marketing today
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
SearchCap: The Day In Search, September 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Turns 12 Years Old Today Today is Google’s 12th birthday and to celebrate, Google has posted a special Google birthday logo cake. The birthday cake was designed by Wayne Thiebaud, […]
YouTube Comes To Google Earth; Pity YouTube Itself Doesn’t Offer Geosearch
I just posted a bunch of videos to YouTube yesterday of skating down the boardwalk in Newport Beach. Maybe one day they’ll show up in Google Earth. That’s because Google Earth is now showing video clips that have been geotagged to particular areas, according to Google’s LatLong Blog. To find them, click Featured Content in […]
SearchCap: The Day In Search, June 1, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: