Google To Transition To Location Extensions From Local Business Ads

The Google AdWords blog announced they will soon begin transitioning away from Google’s local business ads to the new location extensions AdWords product. Google did not say when exactly the transition will be forced on advertisers, but did promise to give advertisers “plenty of time to get familiar with the new feature.” Google set up […]

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The Google AdWords blog announced they will soon begin transitioning away from Google’s local business ads to the new location extensions AdWords product. Google did not say when exactly the transition will be forced on advertisers, but did promise to give advertisers “plenty of time to get familiar with the new feature.”

Google set up a special page for advertisers to learn about the transition to location extensions. Google is offering two methods of transition. The first method is a do it yourself with this five step by step guide and the second would be to let Google do it for you. If you do nothing, Google will automatically migrate your ads over in the “coming weeks.”


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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