New Twitter ‘Search Subscribe’ feature coming soon?

You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want.

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You may soon have a new way to get push notifications from Twitter whenever someone’s tweets match a search query that you specify. 

The Twitter feature is called “Search Subscribe.”

Twitter has not confirmed if or when the feature will roll out to users. It was first spotted by Dylan Rousse, an Android developer, in the latest pre-release version of Twitter’s mobile app.

How it works. When you do a search in the Twitter app, you will see a bell icon next to the search bar. Tapping that bell will bring up a message: “You’re subscribed to receive push notifications for Tweets about [insert your search query here]”.

Similar to TweetDeck. TweetDeck, which is also owned by Twitter, gives you an option to add a column. “Search” is a column type. So if you put in the search term “SEO” you would see every tweet that matches “SEO” in that column. Or, you can filter those results by location, authors and engagement levels. 

Push notifications. Twitter lets you enable or disable a variety of notifications. This includes mentions, replies, retweets, new followers, direct messages and more. To date, search has never been one of these options. 

For Twitter Blue? We previously reported that an edit button is coming to Twitter. But if and when that does finally launch, it will be part of the paid Twitter Blue service. Early speculation is that Search Subscribe would be part of Twitter Blue.

Why we care. If Search Subscribe works similarly to TweetDeck, this could be helpful for monitoring any keywords that are of interest to you. However, it could also become incredibly noisy so you’ll want to choose your search terms wisely.


About the author

Danny Goodwin
Staff
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo - SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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