Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition
Not only does he love SEO, he is also a musician.
In my next interview with SEOs and SEMs, I spoke with an in-house SEO who works in the space of roof vents. Ed Bernstein is the in-house SEO and IT Director at RoofVents.com. He has been doing IT related jobs almost his whole professional career and has a true passion for SEO.
In our conversation we spoke about two primary topics:
(1) The challenges of doing in-house SEO and working around company resource limitations and company goals.
(2) How to map the competitive search landscape in your industry.
I hope you enjoy this interview despite how I awkwardly angled the two camera views.
If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.
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About the author
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.