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What Is Search Engine Optimization? The 3 Minute SEO Video!

Danny Sullivan on September 12, 2011 at 11:38 am

Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization:

What is SEO?

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New to SEO? Start with this quick and easy to understand video about search engine optimization.

We worked with Common Craft to produce this SEO video, and they have many more great videos like this in their Common Craft video library, so check that out!

You’ll find our video on YouTube in our Search Engine Land channel, and it also has a permanent home here on Search Engine Land as part of our What Is SEO / Search Engine Optimization? page.

If you haven’t visited that page, do check it out. It also provides background our about our more in-depth Periodic Table Of SEO Ranking Factors, links to free guides about SEO, resources here at Search Engine Land and across the web on the topics.

Download our Search Engine Land Guide To SEO eBook.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.