New Yahoo Search experience to start rolling out in the first weeks of 2024

At SMX today, Brian Provost, the SVP & GM at Yahoo said the new Yahoo Search experience will be launching soon.

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Yahoo Search is expected to start rolling out aspects of its redesigned search experience in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024.

Brian Provost said this at Search Marketing Expo Next event during the question and answer portion of his talk today.

We are expecting more basic features, maybe a reskin and redesign to come out from Yahoo’s search team in the early weeks of 2024, maybe as soon as a couple of months from now. But then more of the AI and advanced features to continue to roll out in the future.

Watch what Brian Provost said. You can watch the replay of Brian Provost’s talk and Q&A session by registering for free at our SMX Next website and going to the SMX agenda at the 2:10pm session. Note, he spoke more about the release dates during the Q&A session.

Why we care. We have been expecting Yahoo to make its comeback to search since earlier this year and it seems we may be seeing that return in the near future.

I for one am looking forward to a new Yahoo Search experience.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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