Yahoo Testing A Google Knowledge Graph Lookalike In Search Results

One of Yahoo’s latest search results tests should look awfully familiar.

The website All Google Testing discovered a test that turns the right column of Yahoo’s search results page into a dead ringer for Google’s Knowledge Graph.

The post even offers some instructions on how to enable the test in your own browser, but I wasn’t able to get it working myself last night. Thankfully, this video shows the test in action.

Each of the tech company examples included in the video has a section on Yahoo called “Top Products” — that’s different from Google when I look at the real Knowledge Graph results for those companies.

It reminds me of Yahoo’s recent rollout of local business snapshots in its right column — a user interface change that also looks a lot like Google.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.