YouTube Gains Country-Specific Sites, New Partnerships

YouTube, until now a single site
serving a worldwide audience, now has gained country-specific versions for
Brazil,
France, Ireland,
Italy, Japan,
The Netherlands,
Poland,
Spain and the United Kingdom.

For the initial launch, the sites have been translated into each country’s
language and have gained localized home pages. Over time, YouTube-owner Google
promises to make the editions more county-specific by adding localized rankings,
comments, special video content and other sections. An official blog post is now up here with more details.

As part of the launch, YouTube highlighted preexisting partnerships with
content owners in several of these countries, ranging from BBC channels
announced earlier this year (BBC,
BBC Worldwide &
BBC World News) to
France 24.

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About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.