• http://www.getfoundfirst.com Stu Draper

    I have seen an increase in impressions when using the CPM model, on multiple occasions, on multiple accounts. I too, HATE the CPM model, and would love it if everyone else just used the CPC model, but Facebook definitely seems to be giving top priority on who shows and who does not to those who are willing to pay just to be there. In fact, my ads have never stopped getting impressions while bidding on the CPM model, but on multiple occasions impressions have died off on the CPC model.

  • http://blog.vminnovations.com Khushbaht (Lucky)

    Thanks for the insightful post but… “Always select the CPC pricing option” – respectfully disagree with this statement. I just ran a small campaign and had much better results with CPM model. It would have been over $1.50 per click with CPC but ended up being less than $0.80 per click with CPM.

  • http://SonicSEO.com Daniel M

    Excellent article! It’s amazing how quickly Facebook has grown to help marketing. From a fun social media platform for college students to a way of targeting marketing, the evolution is amazing. The information in this article really highlights how proper SM media management and quality SEO can really help a business advertise and even drive some traffic.

  • lauragram

    Lots of great content. We have started helping out tons of our clients with this as well. If you wish to get help on your Facebook ad management, please go here –