• http://www.facebook.com/dubaipropertyportal Avelina Marshall

    Well not much success from Google+ page as far as my brand is concerned i.e http://www.bayut.com but I can assure one thing that the next biggest hit isn’t going to be G+ as far as branding is concerned. For marketing purposes and generating traffic I think there is not a single social network that can even be compared to Pinterest. If the percent age traffic generated from one social network is concerned, pinterest is by far the best.

  • http://www.facebook.com/mrstabber Bilc Vlad

    That’s a bit of a broad statement. I’m not denying the power of Pinterest for visually driven businesses, but for something dryer such as the law field or the medical field I see that G+ (especially communities), linkedin and twitter works much better, both from a traffic and a marketing perspective. I wont deny that you can crank a little more traffic from pin in these fields but I really like my bounce rate under 40% and the average visit over 3 mins on information driven websites.

  • http://www.facebook.com/dubaipropertyportal Avelina Marshall

    Well that depends on the boards and kinds of boards that you are following. If the people in your circles are mostly related to the same field then it certainly helps. And because we run page with the brand name, there is hardly any irrelevant pin on any of the boards. However, the number of followers is not much at the moment as the page is fairly new. And my comment was basically based at the potential. You know most of the smaller or local brands do not get that much followers on Gplus.

  • http://www.facebook.com/dubaipropertyportal Avelina Marshall

    And yeah…I am not denying Google Plus’s significance either. It is surely the new big boy in the club.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I think the rel=author tag has had a lot to do with Google+’s adoption as well. Content creators, bloggers, and authors can help their content stand out that little bit more by adding that snippet and getting their picture to pop up in the SERPs next to their content.

  • http://www.facebook.com/jessica.levenson.14 Jessica Levenson

    The fact is that brands don’t have a choice. You may not have the traffic now, but Google holds 67.5% of the search market share. That means that since they are relying upon Google+ signals for surfacing content, you’re either going to play or you’re going to lose. There is no choice and they’ve made that clear. That said, it’s not a matter of choosing them over other initiatives, it’s making sure that you are making the effort there as well.