Reddit begins testing ads in search results
The new placements use existing ad targeting, including relevance to search queries. The ads are available to a select group of advertisers.
Topic: Reddit
The quiet click: Why people read AI answers and click anyway
Organic clicks are taking longer to earn. New data shows why content depth, third-party visibility, and trust matter more to SEO.
Google AI Mode sends 57% of product links to Google Shopping: Study
Nearly half of AI Mode's product answers link exclusively to Google's own pages. Fashion and beauty categories have the highest rates.
How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
6 steps to map local search intent beyond keyword data
Two customers can search for the same service and need very different providers. Here's how to uncover the context that shapes their choices.
Build something so valuable that Google looks stupid for not ranking it
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100,000 to build something better in 2026.
AI licensing deals and SEO: Which publishers feed ChatGPT, Gemini, Copilot, and Meta AI
A running list of AI company–publisher partnerships, from OpenAI to Google and Meta, and what these licensing deals mean for your SEO and AI visibility.
17 ways to get more traffic to your blog
17 actionable ways to get traffic to your blog using a variety of content marketing, social media and email marketing techniques.
3 ways to spend Q4 budget on AI search (and prove it worked by February)
Stop funding campaigns that disappear when spending ends. Build lasting capabilities, measure gains, and enter 2027 with results to show.
Generative Engine Optimization (GEO): What It Is & How to Do It
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
How to build topical authority in the AI search era (Seven steps)
Learn the 7-step Topical Authority Pyramid to make search engines and LLMs confidently associate your brand with your niche.
What is agentic search? (And why SEOs need to pay attention)
Most SEOs are already thinking about AI search. Agentic is where it's going. Here's the framework, what changes, and six things to do now.
Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
How to use AI for writing exceptional content (Seven best practices)
Use AI to write content that actually stands out. Learn 7 timeless writing practices AI supports—straight from the Backlinko editorial team.
I tested 11 AI search engines: Only these four made the cut
Every AI search engine answers differently, so I set out to find the best (and provide tips on how to get your brand mentioned).
How to develop your brand’s tone of voice (Examples + template)
Learn how to craft and use your brand's tone of voice to resonate with your audience and differentiate your business.
23 content marketing examples that drive results in 2026
Explore 23 inspiring content marketing examples and learn how to adapt these strategies for your own successful campaigns.
How to create SEO-friendly URLs
How do you make sure that your URLs are SEO friendly? This detailed guide has you covered.
Google Search disclosed its UGC Fresh Data Program
The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search, Google said.
How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Reddit for organic and AI search: 7 ways to build visibility
From finding the right communities to warming accounts, see how Reddit can influence search visibility and B2B buying decisions.
Content strategy template [Free download + tips]
Guided content strategy template to help you create a long-term plan for your content marketing. 100% free, no opt-in required.
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
Want lasting AI brand visibility? Stop looking for hacks
Build durable organic growth by aligning teams around authority, entity consistency, technical foundations, and real customer intent.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
Google AI Overviews jump from 26% to 80% of branded queries
DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.
URL parameters: What they are and how to use them properly
Master URL parameters to ensure they boost—not block—your SEO and marketing efforts. Learn top strategies to avoid common pitfalls.
What 9 million AI answers reveal about search visibility
What if positive sentiment doesn’t drive more citations? Or Reddit isn’t your biggest opportunity? The data offers surprising answers.
What 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
VidIQ: The ultimate guide
This is a complete guide to using the YouTube SEO tool VidIQ.
What is web copywriting?
This is a complete guide to web copywriting, including tips, examples, helpful strategies, and more.
25 best blog niche ideas (Data study)
We analyzed 100 niches using real data to reveal the top 25 blog ideas – ranked by growth, competition, and monetization potential.