AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
Topic: Baby boomers
YouTube stats: How many people use YouTube?
In-depth analysis of how many users YouTube currently has. And up-to-date demographic info on the video platform's massive user base.
Google AI Mode: What it is & how it impacts search
Google AI Mode is reshaping how results are generated. Learn what it means for SEO, how it works, and how to adapt your strategy for AI-driven search.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
43% of consumers now use AI tools daily: Report
Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.
Survey: 36% of consumers start searching on Pinterest, not Google
Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.
59% of Americans click on brands they know in Google results: Survey
Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Repurposing content: How to extend the life of your content assets
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.
Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Google Search remains the go-to news discovery platform
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
How building an audience framework can improve your PPC campaigns
The benefits of audience segmentation are abundant. Let’s review the benefits of a strategic PPC audience framework.
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV.
Survey: More consumers trust accuracy of SMB websites over Google My Business
BrightLocal also found an overwhelming consumer preference for phone calls vs. other channels such as email and messaging.
Pew: 65% Of Online Adults Now Use Social Networks
It comes as no surprise that social networking is one of the top online activities, exceeded only by email and search according the Pew Internet Project. The most noteworthy finding of a new Pew report on social networking is that its growth is most pronounced among older Americans: The frequency of social networking site usage […]
SearchCap: The Day In Search, January 28, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Pew: Young Or Old, Search Cuts Across Age Categories
The Pew Internet & American Life Project has come out with a fairly comprehensive look at generations and internet activity, called “Generations Online.” The report segments users by age categories (i.e., X, Y, Boomers) and looks their online activities. The data were drawn from responses by thousands of users to surveys conducted by Pew researchers […]
A Search Engine For Geriatrics
Attention all you over-50 types: The folks behind new search engine Cranky.com think they’ve got just what you need to avoid search rage and information overload. The new service, which is really a select directory of 5,000 sites most popular among users 45 and older, simplifies search results by only presenting you four links and […]