AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
Topic: Millennials
WhatsApp user statistics: How many people use WhatsApp?
Important WhatsApp user stats. Includes data on usage, downloads and more.
Social network usage & growth statistics (2026)
Explore the ultimate roundup of social media user statistics. Discover social network statistics on growth, country, platform & time spent daily.
YouTube stats: How many people use YouTube?
In-depth analysis of how many users YouTube currently has. And up-to-date demographic info on the video platform's massive user base.
Facebook user & growth statistics
Discover everything you need to know about Facebook's user base – total users, demographic info, growth rate, and more.
Beyond SERP visibility: 7 success criteria for organic search in 2026
As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.
How to create answer-first content that AI models actually cite
AI favors answer-first sites like Reddit and Wikipedia. Learn how to structure and optimize branded content that LLMs actually cite in their responses.
The end of the marketing funnel: Why signals are your new opportunity
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
43% of consumers now use AI tools daily: Report
Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Why creator-led content marketing is the new standard in search
From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond.
Survey: 36% of consumers start searching on Pinterest, not Google
Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.
Short-form, big impact: What creators can teach performance marketers
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
59% of Americans click on brands they know in Google results: Survey
Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.
Survey: 42% of people say Google Search is becoming less useful
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
Supreme Court upholds TikTok divestment order: What you need to know
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
How to plan a website to maximize SEO success
Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.
What winning video advertising creative looks like in 2024
Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Search universe analysis: A deep dive
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
TikTok enters the search ad market, challenging Google and Microsoft
Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product.
Google Search remains the go-to news discovery platform
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
How to write an effective About Us page (with 13 examples)
Learn best practices for creating an About Us page that tells your brand's story, connects with the audience, and builds trust.
BigCommerce teams up with Snapchat for a new app
The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Snapchat now offers Dynamic Ads for Travel
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed?
7 life lessons on leadership during COVID and beyond
Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals.
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.