• http://www.biggestleaf.com Micha Wacquier

    You mention a few reasons why marketers should implement tracking and analytics at the keyword level. My question to you is how do you track at keyword level? Do also use Google Analytics?

  • G.S.

    Tracking at keyword level is straightforward for organic search, but tricky for PPC. The default report on Google Analytics for paid search is on broad keywords only, so you need to insert some extra tracking code to get the exact keywords reported for any PPC campaigns. Here’s a nice resource : http://www.searchbrat.com/track-paid-keywords-google-analytics-custom-filters/